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Market Leadership & Marketing Strategies

An Interactive 5-Day Training Course

Market Leadership & Marketing Strategies

Dominate your Space in the 24/7/365 ‘Always On’ World

NASBA
Classroom Schedule
Date Venue Fees
28 Sep - 02 Oct 2026 London $ 5,950
Online Schedule
Date Venue Fees
28 Sep - 02 Oct 2026 Online $ 3,950

Course Summary

Developing marketing plans and strategies in today’s fast-paced business environment is the most challenging it has ever been. There is an increasing choice of interactive devices, platforms and channels that customers use ranging from smartphones and tablets to social networks and search engines. In order to maintain market leadership, organisations have no choice but to innovate rapidly to stay ahead of the competition. However, creating a culture of innovation doesn’t come easily. This training course is designed to give delegates a clear, in-depth understanding of core marketing concepts, tools, and best practices used by market leaders.

This Market Leadership & Marketing Strategies training course provides delegates a deep dive into the methodology and marketing strategy that will generate market growth and measurable results. A well-developed marketing strategy will help you obtain your business goals and build a strong reputation for your products and services. To be of value, a comprehensive marketing strategy needs to be driven by market research and focus on the product mix in order to achieve maximum, long-term profitability. Delegates will walk away from this training course with market leader skills to create, recommend, and execute marketing plans, programmes, and strategies resulting in increased market share, profitable growth, and expansion of the organisation’s products and services.

This GLOMACS Market Leadership & Marketing Strategies training course will highlight skills to:

  • Analyze customer research, market conditions and competitor information
  • Develop, plan and implement marketing initiatives
  • Evaluate and monitor the effectiveness of integrated marketing campaigns
  • Effectively integrate social media marketing into traditional marketing plan
  • Utilize marketing to build customer loyalty and brand awareness
Course Outline
Day 1

Marketing Communication Principles and Best Practices

  • Keeping-up with Communication Technology and Innovation
  • The Power of Non-verbal Communication in the Marketing Process
  • Strategies for Marketing to Different Customer Types
  • Active Listening and Questioning Skills to Promote Effective Communication
  • Techniques for Giving and Receiving Constructive Feedback
Day 2

Building Your Position as a Market Leader

  • Developing Strategic Marketing Objectives with SMART Goals
  • Identifying your Target Market with SWOT Analysis
  • Profiling and Targeting Potential Customers with Market Research
  • Benchmarking your Competitors’ Products, Pricing, and Marketing Tactics
  • Implementing the Elements of the Marketing Mix
  • Customer Relationship Management: Creating the Ultimate Customer Experience
Day 3

Key Elements of a Successful Marketing Strategy

  • Market Leader Advantages and Disadvantages
  • Eastman Kodak: From Market Leader to Bankruptcy
  • The Four Stages of the Product Life Cycle
  • Customer Lifecycle Management: How to Increase Customer Lifetime Value
  • Utilizing Customer Service to Increase Sales and Brand Loyalty
  • Developing an Integrated Marketing Plan with the SOSTAC Model
Day 4

Using Social Media Marketing to Increase Market Share

  • Social Media Marketing Advantages and Disadvantages
  • Creating a Social Media Marketing Strategy
  • Social Media Marketing Platforms
  • Online Brand Reputation Management
  • How to Measure Social Media Effectiveness
  • Social Media Best Practices
Day 5

The Roles and Responsibilities of Successful Market Leaders

  • Team Building and Employee Empowerment
  • The Art of Delegation and Outsourcing
  • Leading Organisational Change Management
  • Building a Market Leader Organisational Culture
  • Establishing Sales Territories and KPI Goals
  • Developing a Market Leader Action Plan
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates.
  • Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers and Associations

Endorsed Education Provider

NASBA

In Association With

Options & Brochure
Related Categories
Sales & Marketing

Why Choose Saudi GLOMACS?

Saudi GLOMACS is the official Saudi Arabian division of GLOMACS International (glomacs.com), delivering internationally recognised training courses both within Saudi Arabia and across international locations. Our training courses are aligned with the highest professional and institutional standards, supported by a strong understanding of the professional landscape in Saudi Arabia and access to global expertise.

Saudi GLOMACS enables professionals and organisations to strengthen leadership, capability, and long-term excellence through consistently high-quality learning experiences.

Official Saudi Presence

Official Saudi Arabian division of GLOMACS with established global credibility.

International Benchmarks

Internationally benchmarked training courses aligned with professional best practices.

Trusted Across Sectors

Trusted by professionals and institutions across public and private sectors.

Flexible Delivery

Training courses delivered within Saudi Arabia and across international locations.

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What Our Clients Say

The course changed my life to better when I learned about how to be a great leader.I learned about body language, how to run strategy and more about SWOT,which will make my company a better...

- Salha Mohammed Shaikh Al Mahri

The course indeed was excellent. Mr. John Boe is an asset to GLOMACS.

- Sandra Ogidi

I love the course and the instructor.

- Sheikh Hamdan Al Sharqi

Very Good Course!

- Hamdan Al Sharqi
Frequently Asked Question

No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.

No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.

No. Our training courses are delivered globally through international locations and online platforms, enabling participants from Saudi Arabia and around the world to learn together. This global delivery approach ensures exposure to diverse perspectives, international best practices, and cross-cultural insights while maintaining strong relevance to regional and organisational needs.

View All Training Locations

Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.

Yes, in-house and customised strategy training courses are available to support organisations seeking tailored strategic capability development. These courses can be aligned with your industry context, organisational challenges, and long-term strategic objectives.

For further details or to discuss customisation requirements, you may call or WhatsApp +966 (54) 286 8546 or email info@glomacs.sa . You can also submit a detailed enquiry through our in-house training page at: https://sa.glomacs.com/in-house-seminars

If you would like further information about these training courses, our team is available to provide professional guidance and support. We are pleased to assist with course selection, the registration process, and any other related enquiries.

For personalised assistance or detailed enquiries, please contact our team on +966 (54) 286 8546 or email us at info@glomacs.sa

Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.

GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.

Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.

Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.

Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.

Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.

Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.

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