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Certified Social Media Marketing

An Interactive 5-Day Training Course

Certified Social Media Marketing

NASBA
Classroom Schedule
Date Venue Fees
06 - 10 Apr 2026 Dubai $ 5,950
10 - 14 Aug 2026 Dubai $ 5,950
30 Nov - 04 Dec 2026 Dubai $ 5,950
Online Schedule
Date Venue Fees
05 - 09 Oct 2026 Online $ 3,950

Course Summary

Social media marketing has huge potential to enhance brand visibility, customer engagement and overall business growth. Organisations can engage directly with customers fostering stronger relationships and loyalty. Their brands are visible and recognised by a much wider audience.

Analytics provide useful insights into customer behaviours and preferences, so they can tailor strategies more effectively. They can leverage trends and stay ahead of competitors. Compared to traditional marketing, social media is more targeted at a lower cost.

This Certified Social Media Marketing training course provides participants with the knowledge and skills to help their organisations achieve this potential. They leave with new abilities in reaching, engaging and retaining customers.

This GLOMACS Certified Social Media Marketing training course will highlight:

  • Which social media platforms to focus on
  • How to measure the success of your social media campaigns
  • The difference between organic and paid social media strategies
  • How to increase online engagement with different audiences
  • Examples of successful social media campaigns in different countries and cultures
Course Outline
Day 1

Defining the Social Media Marketing Strategy

  • Clarifying purpose for social media activities across the organisation
  • Aligning social media objectives with business goals
  • Understanding and creating personas for target audiences
  • Choosing the best social media platforms and apps
  • Confirming messaging to be delivered via social media
  • Resources required, including budgets
Day 2

Effective Content Curation Strategies

  • Identifying content that will engage your audiences
  • Developing a content calendar for managing the curation workload
  • Content repurposing and automation
  • Using AI to create text, image and video content
  • Using storytelling to craft compelling narratives audiences remember
  • User-generated content created by employees and customers
Day 3

Social Media Campaigns and Advertising

  • Structuring social media campaign plans
  • Integrating social media campaigns into overall marketing strategies
  • The difference between paid and organic social media marketing
  • Understanding online advertising, display ads and sponsored content
  • Identifying and collaborating with influencers and affiliates
  • Examples of successful social media marketing campaigns
Day 4

Enhancing Customer Service and Sales

  • Facilitating  immediate engagement in responding to queries and complaints
  • Fostering a more personal service tailored to customer preferences
  • Enhancing overall customer satisfaction with accessibility and visibility
  • Turning niche audiences into buyers and loyal customers
  • Directly selling products and services through social commerce
  • Fostering trust, loyalty, repeat purchases and word-of-mouth referrals
Day 5

Monitoring and Evaluation

  • Key metrics to measure campaign activities
  • Key metrices for measuring campaign outcomes and successes
  • Evaluating the campaign’s impact on business objectives
  • Reporting achievements to senior leaders
  • Action planning to take learning back into your workplace
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates.
  • Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers

Endorsed Education Provider

NASBA
Options & Brochure
Related Categories
Sales & Marketing

Why Choose Saudi GLOMACS?

Saudi GLOMACS is the official Saudi Arabian division of GLOMACS International (glomacs.com), delivering internationally recognised training courses both within Saudi Arabia and across international locations. Our training courses are aligned with the highest professional and institutional standards, supported by a strong understanding of the professional landscape in Saudi Arabia and access to global expertise.

Saudi GLOMACS enables professionals and organisations to strengthen leadership, capability, and long-term excellence through consistently high-quality learning experiences.

Official Saudi Presence

Official Saudi Arabian division of GLOMACS with established global credibility.

International Benchmarks

Internationally benchmarked training courses aligned with professional best practices.

Trusted Across Sectors

Trusted by professionals and institutions across public and private sectors.

Flexible Delivery

Training courses delivered within Saudi Arabia and across international locations.

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Frequently Asked Question

No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.

No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.

No. Our training courses are delivered globally through international locations and online platforms, enabling participants from Saudi Arabia and around the world to learn together. This global delivery approach ensures exposure to diverse perspectives, international best practices, and cross-cultural insights while maintaining strong relevance to regional and organisational needs.

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Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.

Yes, in-house and customised strategy training courses are available to support organisations seeking tailored strategic capability development. These courses can be aligned with your industry context, organisational challenges, and long-term strategic objectives.

For further details or to discuss customisation requirements, you may call or WhatsApp +966 (54) 286 8546 or email info@glomacs.sa . You can also submit a detailed enquiry through our in-house training page at: https://sa.glomacs.com/in-house-seminars

If you would like further information about these training courses, our team is available to provide professional guidance and support. We are pleased to assist with course selection, the registration process, and any other related enquiries.

For personalised assistance or detailed enquiries, please contact our team on +966 (54) 286 8546 or email us at info@glomacs.sa

Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.

GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.

Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.

Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.

Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.

Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.

Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.

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