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Fundamentals of Marketing

An Interactive 5-Day Training Course

Fundamentals of Marketing

Essential Principles and Best Practices

NASBA
Classroom Schedule
Date Venue Fees
20 - 24 Apr 2026 Dubai $ 5,950
13 - 17 Jul 2026 London $ 5,950
02 - 06 Nov 2026 Amsterdam $ 5,950
28 Dec - 01 Jan 2027 Dubai $ 5,950

Course Summary

This GLOMACS Fundamentals of Marketing training course gives the participants an understanding of how to apply the essential principles, concepts, theories, tools, and techniques of marketing in their roles. Whether you are new to marketing or want a refresher on the fundamentals, it provides a clear understanding of the essential principles as well as best practices.

The participants will leave with an understanding of how to think, act, and speak like a marketing professional. They will develop a winning marketing plan and be able to explain, to executives and other team members, how it can create value for customers and the organisation.

This GLOMACS training course will highlight:

  • Identifying and understanding customer needs and demands
  • Choosing which markets to enter
  • Developing products and services that satisfy your target markets
  • Clearly explaining the benefits of your products and services
  • Persuading potential customers to purchase what you sell
  • Proving your efforts have led to improved revenues, profits and market share
Course Outline
Day 1

Principles of Marketing 

  • Role and Function of Marketing within Different Organisations
  • Applying the 8 Key Marketing Concepts in Practice
  • Definition of Marketing, Markets, and Marketplace Orientation
  • Understanding the Micro and Macro Marketing Environments Impacting Your Business
  • The 4 Key Marketing Stages
  • Overcoming Communication Barriers in the Marketing Planning Process
Day 2

Applying the 4P’s of the Marketing Mix 

  • Developing, Testing and Launching New Products and Services
  • Managing Products and Services throughout their Life Cycle
  • Selecting and Managing Marketing Channels
  • Designing Pricing Strategies and Programmes
  • Designing Effective Publicity and Promotion Campaigns
  • Strategies to Achieve Marketing Objectives using the 4P’s
Day 3

Listening to the Voice of the Customer 

  • Defining the 6 Different Types of Customers
  • Methods for Segmenting Customers and Approaches for Effective Targeting
  • Decision-making Units and Stages in the Buying Process for B2B and B2C Customers
  • Creating and Growing Relationships through a Marketing Funnel and Customer Touchpoints
  • Techniques for Continually Hearing the Customer's Voice
  • Formulas for Measuring Customer Satisfaction and Corrective Actions
Day 4

Communication and Engagement in Practices 

  • Stages in Developing Effective Customer Communications
  • Developing Clear Messaging and Appeals
  • Advantages and Disadvantages of Digital Communication Tools
  • Advantages and Disadvantages of Traditional Communication Tools
  • Leveraging Social Media Apps to Increase Marketing Effectiveness
  • Scheduling using Production Timescales and Posting Calendars
Day 5

Essential Personal Skills for Marketing

  • Enhanced Active Listening and Questioning Skills
  • 12 Golden Rules of Writing All Journalists Learn
  • Relationship Building Rapport, Trust and Credibility
  • Dealing with Distractions and Managing Time
  • Public Speaking: Expressing Ideas Clearly, Confidently and with Impact
  • Developing and Sustaining Relationships with Suppliers
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates. Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers and Associations

Endorsed Education Provider

KHDA
NASBA

In Association With

Options & Brochure
Related Categories
Sales & Marketing

Why Choose Saudi GLOMACS?

Saudi GLOMACS is the official Saudi Arabian division of GLOMACS International (glomacs.com), delivering internationally recognised training courses both within Saudi Arabia and across international locations. Our training courses are aligned with the highest professional and institutional standards, supported by a strong understanding of the professional landscape in Saudi Arabia and access to global expertise.

Saudi GLOMACS enables professionals and organisations to strengthen leadership, capability, and long-term excellence through consistently high-quality learning experiences.

Official Saudi Presence

Official Saudi Arabian division of GLOMACS with established global credibility.

International Benchmarks

Internationally benchmarked training courses aligned with professional best practices.

Trusted Across Sectors

Trusted by professionals and institutions across public and private sectors.

Flexible Delivery

Training courses delivered within Saudi Arabia and across international locations.

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What Our Clients Say

Just believing for the first time that ‘body language’ is sure best way to study people. Every lesson each day, there’s always amazing from the instructor, the 7 qualities A...

- BULAMA ADAMU KADAFUR

The course is very applicable to actual business challenges. It does not only cater to the theory which is very good. Temperament and profiles are two words that did not have much meaning to me...

- Anas A Almathami
Frequently Asked Question

No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.

No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.

No. Our training courses are delivered globally through international locations and online platforms, enabling participants from Saudi Arabia and around the world to learn together. This global delivery approach ensures exposure to diverse perspectives, international best practices, and cross-cultural insights while maintaining strong relevance to regional and organisational needs.

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Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.

Yes, in-house and customised strategy training courses are available to support organisations seeking tailored strategic capability development. These courses can be aligned with your industry context, organisational challenges, and long-term strategic objectives.

For further details or to discuss customisation requirements, you may call or WhatsApp +966 (54) 286 8546 or email info@glomacs.sa . You can also submit a detailed enquiry through our in-house training page at: https://sa.glomacs.com/in-house-seminars

If you would like further information about these training courses, our team is available to provide professional guidance and support. We are pleased to assist with course selection, the registration process, and any other related enquiries.

For personalised assistance or detailed enquiries, please contact our team on +966 (54) 286 8546 or email us at info@glomacs.sa

Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.

GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.

Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.

Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.

Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.

Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.

Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.

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