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Advanced Professional Certificate in Tourism & Hospitality Management

An Interactive 5-Day Training Course

Advanced Professional Certificate in Tourism & Hospitality Management

Operational Excellence and Customer Satisfaction in the Hospitality and Tourism Industry

NASBA
Classroom Schedule
Date Venue Fees
06 - 10 Jul 2026 London $ 5,950
07 - 11 Dec 2026 London $ 5,950

Course Summary

The hospitality and tourism industries are fast-paced, highly competitive, and continuously evolving. To thrive in these dynamic sectors, professionals must possess a deep understanding of industry trends, customer expectations, and operational best practices. This comprehensive 5-day Certificate in Tourism & Hospitality Management training course is designed to provide you with the practical skills and knowledge required to enhance your organisation's performance, improve guest satisfaction, and achieve long-term success.

Throughout the training course, you will explore key areas of hospitality and tourism management, including customer service excellence, sustainable tourism, strategic marketing, and effective leadership. The training course is designed to equip you with the expertise needed to navigate the challenges and seize the opportunities presented by the ever-changing landscape of hospitality and tourism.

Course Outline
Day 1

Introduction to Hospitality and Tourism Management

  • Key components and structure of the hospitality and tourism industries
  • Understanding the relationship between tourism, hospitality, and culture
  • Customer touchpoints and their impact on the guest experience
  • Global trends affecting the hospitality and tourism market
  • The role of technology in shaping operations and customer expectations
Day 2

Customer Service Excellence in Hospitality

  • Core principles of service excellence and customer-focused culture
  • Strategies for delivering exceptional service at every guest touchpoint
  • Personalisation of guest services to improve satisfaction and loyalty
  • Techniques for effectively managing guest complaints and service recovery
  • Measuring and improving customer satisfaction through feedback and performance metrics
Day 3

Sustainable Tourism and Hospitality Operations

  • The importance of sustainability in hospitality and tourism
  • Integrating sustainable practices into daily operations
  • Understanding green certifications and sustainable standards in hospitality
  • The role of community-based tourism and ethical development
  • Economic, environmental, and social impacts of sustainable tourism
Day 4

Strategic Marketing for Hospitality and Tourism

  • Principles of market segmentation in hospitality and tourism marketing
  • Developing and implementing a successful digital marketing strategy
  • Online reputation management and responding to customer reviews
  • Content marketing strategies for attracting and engaging customers
  • Techniques for attracting and retaining guests through promotions and loyalty programs
Day 5

Leadership and Managing Hospitality Teams

  • Essential leadership skills for effective hospitality management
  • Motivating and engaging teams to deliver high-quality service
  • Operational planning and resource management for hospitality businesses
  • Budgeting, cost control, and achieving operational efficiency
  • Crisis management and developing a business continuity plan
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates.
  • Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers

Endorsed Education Provider

NASBA
Options & Brochure

Why Choose Saudi GLOMACS?

Saudi GLOMACS is the official Saudi Arabian division of GLOMACS International (glomacs.com), delivering internationally recognised training courses both within Saudi Arabia and across international locations. Our training courses are aligned with the highest professional and institutional standards, supported by a strong understanding of the professional landscape in Saudi Arabia and access to global expertise.

Saudi GLOMACS enables professionals and organisations to strengthen leadership, capability, and long-term excellence through consistently high-quality learning experiences.

Official Saudi Presence

Official Saudi Arabian division of GLOMACS with established global credibility.

International Benchmarks

Internationally benchmarked training courses aligned with professional best practices.

Trusted Across Sectors

Trusted by professionals and institutions across public and private sectors.

Flexible Delivery

Training courses delivered within Saudi Arabia and across international locations.

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Frequently Asked Question

No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.

No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.

No. Our training courses are delivered globally through international locations and online platforms, enabling participants from Saudi Arabia and around the world to learn together. This global delivery approach ensures exposure to diverse perspectives, international best practices, and cross-cultural insights while maintaining strong relevance to regional and organisational needs.

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Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.

Yes, in-house and customised strategy training courses are available to support organisations seeking tailored strategic capability development. These courses can be aligned with your industry context, organisational challenges, and long-term strategic objectives.

For further details or to discuss customisation requirements, you may call or WhatsApp +966 (54) 286 8546 or email info@glomacs.sa . You can also submit a detailed enquiry through our in-house training page at: https://sa.glomacs.com/in-house-seminars

If you would like further information about these training courses, our team is available to provide professional guidance and support. We are pleased to assist with course selection, the registration process, and any other related enquiries.

For personalised assistance or detailed enquiries, please contact our team on +966 (54) 286 8546 or email us at info@glomacs.sa

Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.

GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.

Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.

Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.

Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.

Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.

Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.

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