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Strategic Brand Positioning and Marketing

An Interactive 2-Day Training Course

Strategic Brand Positioning and Marketing

Developing the Right Position

NASBA
Online Schedule
Date Venue Fees
12 - 13 Oct 2026 Online $ 2,450

Course Summary

Brands are powerful differentiators for products, whether one is looking at footwear, fast food, clothing, hotels or even holiday destinations, the consumer will be influenced by the brand and its associations with quality, service, value or whatever is important.  Branding works regardless of whether the consumer is B2B or B2C and can provide a critical edge in competitive markets.

This Strategic Brand Positioning and Marketing online training course will provide you with a good understanding of how to develop, position and market your brands effectively.

This GLOMACS Strategic Brand Positioning and Marketing online training course will highlight:

  • Assessing your brands in the market
  • Creating brand positioning
  • Building winning brand values
  • Planning and creating brand marketing initiatives
  • Leveraging brand associations
Course Outline
Day 1

Brand Equity, Categories and Image, Identifying Segments and Positioning

  • Brand definition, brand v product comparison, examples of brand architectures
  • Why do brands matter, what can be branded?
  • Brand assets, brand strengths and brand values, what is brand management
  • Definition of brand equity, creating brand equity through awareness, image and associations
  • Designing appropriate product category structures – using the CBS (Category Breakdown Structure)
  • Key aspects of strong brands (performance, image, consumer judgments, consumer emotions, consumer rationale, brand significance, overall resonance with customer)
  • The essentials of brand positioning and developing a strong position
  • Identifying core brand associations and auditing brands
Day 2

Selecting and Managing Brand Identities, Marketing Strategies, Media Strategies, Brand Associations

  • Selecting appropriate brand identities, gambits to make the brand identity memorable
  • Protocols for naming brands, logos, symbols characters and slogans, packaging
  • Taking a joined-up approach to designing brand marketing programs, using personalization techniques to connect with the customer
  • Developing an appropriate strategy for products, channel/pricing/value engineering strategies
  • Working with brand associations
  • The relationship between existing and new brand associations
  • The relationship between brands and channels
  • Geographic factors, brand alliances and co-branding, ingredient branding, licensing brand elements
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates.
  • Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers and Associations

Endorsed Education Provider

NASBA

In Association With

Options & Brochure
Related Categories
Sales & Marketing

Why Choose Saudi GLOMACS?

Saudi GLOMACS is the official Saudi Arabian division of GLOMACS International (glomacs.com), delivering internationally recognised training courses both within Saudi Arabia and across international locations. Our training courses are aligned with the highest professional and institutional standards, supported by a strong understanding of the professional landscape in Saudi Arabia and access to global expertise.

Saudi GLOMACS enables professionals and organisations to strengthen leadership, capability, and long-term excellence through consistently high-quality learning experiences.

Official Saudi Presence

Official Saudi Arabian division of GLOMACS with established global credibility.

International Benchmarks

Internationally benchmarked training courses aligned with professional best practices.

Trusted Across Sectors

Trusted by professionals and institutions across public and private sectors.

Flexible Delivery

Training courses delivered within Saudi Arabia and across international locations.

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Frequently Asked Question

No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.

No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.

No. Our training courses are delivered globally through international locations and online platforms, enabling participants from Saudi Arabia and around the world to learn together. This global delivery approach ensures exposure to diverse perspectives, international best practices, and cross-cultural insights while maintaining strong relevance to regional and organisational needs.

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Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.

Yes, in-house and customised strategy training courses are available to support organisations seeking tailored strategic capability development. These courses can be aligned with your industry context, organisational challenges, and long-term strategic objectives.

For further details or to discuss customisation requirements, you may call or WhatsApp +966 (54) 286 8546 or email info@glomacs.sa . You can also submit a detailed enquiry through our in-house training page at: https://sa.glomacs.com/in-house-seminars

If you would like further information about these training courses, our team is available to provide professional guidance and support. We are pleased to assist with course selection, the registration process, and any other related enquiries.

For personalised assistance or detailed enquiries, please contact our team on +966 (54) 286 8546 or email us at info@glomacs.sa

Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.

GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.

Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.

Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.

Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.

Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.

Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.

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