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Mini MBA in Marketing & Brand Management

An Interactive 5-Day Training Course

Mini MBA in Marketing & Brand Management

NASBA
Classroom Schedule
Date Venue Fees
11 - 15 May 2026 Dubai $ 5,950
24 - 28 Aug 2026 Dubai $ 5,950
12 - 16 Oct 2026 London $ 5,950
28 Dec - 01 Jan 2027 Dubai $ 5,950

Course Summary

Marketing is the business function that identifies customer needs, comes up with products and services to satisfy these needs, determines which stakeholders the organization can best serve and designs programmes to influence these stakeholders.

This training course focuses on:

  • The major decisions marketing and brand management leaders face in matching their organizations resources with marketplace realities
  • Analysis of current issues in marketing and brand management and frameworks for managing them
  • Best practices, concepts, tools and techniques for managing marketing and brand activities
  • Applying marketing and branding theories to the real-world issues delegates face including balancing demand and supply, understanding, and responding to buyer behaviors, and relationship building.
Course Outline
Day 1

Strategic Marketing Management

  • Overview of the core marketing concepts and the marketing process
  • Methods for analyzing marketing opportunities
  • Strategies for managing products and services including product families and product lines
  • Designing pricing strategies to maximize volumes, revenues or profits
  • Strategic distribution decisions to get products to customers quickly and cost effectively
  • Developing effective promotion strategies to engage consumers, customers and clients
Day 2

Brand Management

  • Creating an effective brand identity
  • Brand naming options for product families and product lines
  • Developing support for the brand: champions, ambassadors, celebrities, influencers
  • Protecting the brand over time: monitoring stakeholder experiences and perceptions
  • Knowing when to refresh the brand
  • Managing the organizations reputation
Day 3

Managing Stakeholders

  • Understanding B2C decision making and buyer behaviors
  • Understanding B2B decision making and buyer behaviors
  • Mapping, segmenting and prioritizing stakeholders
  • How to create buyer behaviors
  • Relationships management: using customer journey maps
  • Improving customer experience: taking customers on the journey
Day 4

Managing Marketing Communication Activities

  • Key marketing tools and channels
  • Digital marketing and social media marketing
  • Managing relationships with the media
  • Developing new products and services
  • Managing the product life cycle
  • Useful frameworks for creating a marketing plan
Day 5

Evaluation & Finance for Marketers

  • Developing key marketing KPIs to measure outputs, outcomes, value and differentiation
  • The financial cycle: creating marketing forecasts and budgets
  • Reading financial information: P&L accounts, balance sheets and cash-flow
  • Demonstrating return on investment for executives
  • Investment decision making
  • Action planning
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates.
  • Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers and Associations

Endorsed Education Provider

NASBA

In Association With

Options & Brochure

Why Choose Saudi GLOMACS?

Saudi GLOMACS is the official Saudi Arabian division of GLOMACS International (glomacs.com), delivering internationally recognised training courses both within Saudi Arabia and across international locations. Our training courses are aligned with the highest professional and institutional standards, supported by a strong understanding of the professional landscape in Saudi Arabia and access to global expertise.

Saudi GLOMACS enables professionals and organisations to strengthen leadership, capability, and long-term excellence through consistently high-quality learning experiences.

Official Saudi Presence

Official Saudi Arabian division of GLOMACS with established global credibility.

International Benchmarks

Internationally benchmarked training courses aligned with professional best practices.

Trusted Across Sectors

Trusted by professionals and institutions across public and private sectors.

Flexible Delivery

Training courses delivered within Saudi Arabia and across international locations.

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Frequently Asked Question

No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.

No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.

No. Our training courses are delivered globally through international locations and online platforms, enabling participants from Saudi Arabia and around the world to learn together. This global delivery approach ensures exposure to diverse perspectives, international best practices, and cross-cultural insights while maintaining strong relevance to regional and organisational needs.

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Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.

Yes, in-house and customised strategy training courses are available to support organisations seeking tailored strategic capability development. These courses can be aligned with your industry context, organisational challenges, and long-term strategic objectives.

For further details or to discuss customisation requirements, you may call or WhatsApp +966 (54) 286 8546 or email info@glomacs.sa . You can also submit a detailed enquiry through our in-house training page at: https://sa.glomacs.com/in-house-seminars

If you would like further information about these training courses, our team is available to provide professional guidance and support. We are pleased to assist with course selection, the registration process, and any other related enquiries.

For personalised assistance or detailed enquiries, please contact our team on +966 (54) 286 8546 or email us at info@glomacs.sa

Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.

GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.

Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.

Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.

Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.

Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.

Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.

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