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Key Account Management

An Interactive 5-Day Training Course

Key Account Management

Strategically Manage and Optimize Key Accounts to Enhance Client Value, Strengthen Relationships, and Drive Sustainable Business Growth

NASBA
Classroom Schedule
Date Venue Fees
06 - 10 Apr 2026 Paris $ 5,950
18 - 22 May 2026 London $ 5,950
13 - 17 Jul 2026 Dubai $ 5,950
14 - 18 Sep 2026 London $ 5,950
09 - 13 Nov 2026 Dubai $ 5,950
11 - 15 Jan 2027 London $ 5,950

Course Summary

In today’s complex marketplace, meeting the unique needs of diverse customer groups is essential. Customers have a wealth of choices, and organizations must carefully allocate resources to ensure that each relationship receives the attention it deserves. The Key Account Management Training Course provides a strategic, systematic approach to classifying customer accounts and developing customized strategies that boost value for both clients and organizations.

This training course offers practical insights and hands-on exercises designed to equip participants with the tools and techniques needed to effectively manage key accounts, resulting in enhanced customer satisfaction and strengthened loyalty. As technology and buyer expectations evolve, this training course empowers key account managers to navigate new channels, seize growth opportunities, and foster strong, enduring client relationships in today’s dynamic business environment.

This GLOMACS Key Account Management training course will highlight how to:

  • Conduct objective segmentation to identify and prioritize key customers
  • Develop and execute a comprehensive key account strategy
  • Strategically protect key accounts from competitors to enhance retention
  • Engage in consultative selling to establish a trusted advisor role and demonstrate strategic value
  • Deepen insights into key accounts, including their business objectives, decision-makers, and purchasing dynamics
  • Optimize organizational resources to fully support and drive value within key accounts
Course Outline
Day 1

What is Key Account Management (KAM)?

  • Explaining Key Account Strategy
  • Developing a Key Account Management (KAM) Strategy
  • Why do it?
  • What is involved?
  • Who is involved?
  • How do we execute a Key Account Management (KAM) strategy?
  • Pitfalls and Traps to Avoid
Day 2

Selecting Key Accounts

This day takes attendees through a proven, objective process for analyzing all customers and classifying the customers.  Then we shall develop strategies and tactics for how to service and resource each customer type in great detail. 

This will result in clear and unambiguous resourcing decisions for management.

  • They are not all Key Accounts
  • What do we do about all the others?
  • How many Key Accounts should we have?
  • It is not about who is the Key Account, it is about do they believe you are a Key Supplier?
  • Classifying our Accounts Process
  • Classifying our Accounts Exercise
Day 3

Understanding our Key Accounts, How they work and what they really want 

  • Account Segmentation
  • Understanding the Customer’s Decision-making Process
  • Understand What Drives the Customer
  • How to Build Compelling Value Propositions for Each Type
  • Understanding the Customer’s Internal Politics and How to Harness Them
  • Understanding the Macro-environment and How It Affects Each Customer
  • How to Be Persuasive
  • How to Develop Compelling Customer Propositions
Day 4

Leading a Key Account Management (KAM) Team and Leading Ourselves 

  • The Competencies and Characteristics of Great Key Account Managers
  • The Skills Required to Manage Key and Global Accounts
  • Recruiting Great Key Account Managers
  • Personality Types of Great Key Account Managers
  • Coaching and Mentoring Key Account Managers
  • Communication and Persuasion Skills for Key Accounts
  • Consultative Selling Skills
Day 5

Implementing Your Key Account Management (KAM) Strategy 

  • Building Trust
  • Using Social Media in Each Segment
  • Resourcing for Key Account Management (KAM)
  • Account Objective Setting
  • Putting Your Key Account Management (KAM) Plan Together
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates. Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers and Associations

Endorsed Education Provider

KHDA
NASBA

In Association With

Options & Brochure
Related Categories
Sales & Marketing

Why Choose Saudi GLOMACS?

Saudi GLOMACS is the official Saudi Arabian division of GLOMACS International (glomacs.com), delivering internationally recognised training courses both within Saudi Arabia and across international locations. Our training courses are aligned with the highest professional and institutional standards, supported by a strong understanding of the professional landscape in Saudi Arabia and access to global expertise.

Saudi GLOMACS enables professionals and organisations to strengthen leadership, capability, and long-term excellence through consistently high-quality learning experiences.

Official Saudi Presence

Official Saudi Arabian division of GLOMACS with established global credibility.

International Benchmarks

Internationally benchmarked training courses aligned with professional best practices.

Trusted Across Sectors

Trusted by professionals and institutions across public and private sectors.

Flexible Delivery

Training courses delivered within Saudi Arabia and across international locations.

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Frequently Asked Question

No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.

No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.

No. Our training courses are delivered globally through international locations and online platforms, enabling participants from Saudi Arabia and around the world to learn together. This global delivery approach ensures exposure to diverse perspectives, international best practices, and cross-cultural insights while maintaining strong relevance to regional and organisational needs.

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Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.

Yes, in-house and customised strategy training courses are available to support organisations seeking tailored strategic capability development. These courses can be aligned with your industry context, organisational challenges, and long-term strategic objectives.

For further details or to discuss customisation requirements, you may call or WhatsApp +966 (54) 286 8546 or email info@glomacs.sa . You can also submit a detailed enquiry through our in-house training page at: https://sa.glomacs.com/in-house-seminars

If you would like further information about these training courses, our team is available to provide professional guidance and support. We are pleased to assist with course selection, the registration process, and any other related enquiries.

For personalised assistance or detailed enquiries, please contact our team on +966 (54) 286 8546 or email us at info@glomacs.sa

Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.

GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.

Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.

Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.

Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.

Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.

Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.

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