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Corporate Communications Redefined

An Interactive 5-Day Training Course

Corporate Communications Redefined

The Dance between Corporate and Strategic Communications

NASBA
Classroom Schedule
Date Venue Fees
04 - 08 May 2026 Dubai $ 5,950
13 - 17 Jul 2026 London $ 5,950
19 - 23 Oct 2026 Amsterdam $ 5,950
02 - 06 Nov 2026 Dubai $ 5,950
14 - 18 Dec 2026 London $ 5,950
Online Schedule
Date Venue Fees
14 - 18 Dec 2026 Online $ 3,950

Course Summary

This Corporate Communications Redefined training course is designed to help practitioners align communications strategy with organisational imperatives, moving beyond tactical execution to strategic planning and implementation. It guides participants through the journey from research and planning to programme implementation while recognising the importance of corporate communications in delivering on corporate objectives. The training course emphasises how Measurement and Evaluation play a key role in maximising both communications strategy and tactics.

Participants will gain practical insights into strengthening internal and external communication alignment, refining implementation strategies, and designing future-ready communications plans. Emphasis is placed on developing communication capabilities that support corporate goals, enhance stakeholder engagement, and deliver measurable outcomes. The Corporate Communications Redefined training course prepares professionals to shift from reactive communication execution to proactive, strategy-led communication leadership.

Skills & Competencies

From this Corporate Communications Redefined training course, participants will develop the following key skills and competencies:

  • Strategic communications alignment capability
  • Internal gap analysis proficiency
  • Implementation planning expertise
  • Measurement & evaluation techniques
  • Audience-centred messaging skills
  • Adaptive communication strategy development

Key Learning Outcomes

At the end of Corporate Communications Redefined training course, you will learn to:

  • Align communications strategy with organisational goals.
  • Assess and strengthen internal communication gaps.
  • Design and implement effective communication strategies.
  • Apply measurement and evaluation to optimise programmes.
  • Build next-generation communication plans for future needs.

How You Will Learn

Participants will engage in problem-centred learning that includes lectures, cases, role-plays, and reflective activities designed to strengthen practical communication strategy skills. Emphasis is placed on analysing real communication challenges and applying frameworks that ensure alignment with organisational priorities.

Who should Attend?

This training course is designed for communication professionals seeking to elevate their strategic capability and impact within their organisations.

This Corporate Communications Redefined training course is suitable to a wide range of professionals but will greatly benefit:

  • Public Relations officers and managers
  • Corporate communications practitioners
  • Public affairs professionals
  • Marketing communications specialists
  • Strategic communication team leads

 

Course Outline
Day 1

Aligning Communications and Organizational Strategy

This day introduces participants to the fundamentals of aligning communication with organisational objectives, focusing on issues, risks, and the competitive environment. The topics covered will include:

  • What’s our WHY?
  • Issues, Risks & Crisis Evaluation
  • The Competitive Environment
  • Integrating the Communications Spend
  • Alignment of the Communications Strategy
Day 2

Identifying and Strengthening Internal Gaps

This day focuses on what internal communication gaps exist and how to bridge them through planning and prioritisation. The topics covered will include:

  • Rethinking the Internal Mandate
  • Reducing the Gaps
  • Cross Cutting Implementation Strategies
  • The Communications Plan
  • Taking Stock of Performance        
Day 3

Implementation Strategy

This day explores how to develop and prototype communication strategies that resonate with audiences and drive engagement. The topics covered will include:   

  • Developing the Master Plan
  • Matching Scenarios to Audiences
  • Prototyping the Solutions
  • The Socializing Process
  • Audience Centred Engagement Strategies
Day 4

Measurement and Evaluation

This day emphasises the importance of measurement and evaluation in refining communications strategies and achieving measurable outcomes. The topics covered will include:   

  • Identifying the Needles to Move
  • Back of the Envelope Evaluation
  • Deep Dive Evaluation
  • Strategy Driven by Feedback
  • Assessing the Impact
Day 5

Designing the Next Iteration

This day focuses on designing future-ready communication plans that incorporate feedback, flexibility, and message strategy refinement. The topics covered will include:   

  • Developing the Message Strategy
  • Identifying an Adoption Strategy
  • Aligning with Change Makers
  • Building in Flexibility
  • Key Take Aways
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates.
  • Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers and Associations

Endorsed Education Provider

NASBA

In Association With

This training course is also a part of the 10-Day Titles
Options & Brochure
Related Categories
Corporate Communication
Related Certificates
NASBA

Customisation & In-House Delivery

Delivering this training course in-house enables organisations to embed strategic communications frameworks into their specific industry and organisational context. Customisation ensures that communication strategies are tailored to real challenges and aligned with business priorities.

Why Choose Saudi GLOMACS?

Saudi GLOMACS is the official Saudi Arabian division of GLOMACS International (glomacs.com), delivering internationally recognised training courses both within Saudi Arabia and across international locations. Our training courses are aligned with the highest professional and institutional standards, supported by a strong understanding of the professional landscape in Saudi Arabia and access to global expertise.

Saudi GLOMACS enables professionals and organisations to strengthen leadership, capability, and long-term excellence through consistently high-quality learning experiences.

Official Saudi Presence

Official Saudi Arabian division of GLOMACS with established global credibility.

International Benchmarks

Internationally benchmarked training courses aligned with professional best practices.

Trusted Across Sectors

Trusted by professionals and institutions across public and private sectors.

Flexible Delivery

Training courses delivered within Saudi Arabia and across international locations.

Additional Benefits of this course for Organisations and Professionals in Saudi Arabia

Organisations & Professionals in KSA will have the following additional benefits from this Corporate Communications Redefined training course:

  • Stronger alignment between communication and corporate strategy
  • Greater clarity in audience-centred engagement approaches
  • Enhanced use of measurement and evaluation practices
  • Improved organisational communication planning capability
  • Increased confidence in implementing communication programmes
  • Enhanced ability to influence stakeholder outcomes
Related Courses
Frequently Asked Question

No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.

No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.

No. Our training courses are delivered globally through international locations and online platforms, enabling participants from Saudi Arabia and around the world to learn together. This global delivery approach ensures exposure to diverse perspectives, international best practices, and cross-cultural insights while maintaining strong relevance to regional and organisational needs.

View All Training Locations

Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.

Yes, in-house and customised strategy training courses are available to support organisations seeking tailored strategic capability development. These courses can be aligned with your industry context, organisational challenges, and long-term strategic objectives.

For further details or to discuss customisation requirements, you may call or WhatsApp +966 (54) 286 8546 or email info@glomacs.sa . You can also submit a detailed enquiry through our in-house training page at: https://sa.glomacs.com/in-house-seminars

If you would like further information about these training courses, our team is available to provide professional guidance and support. We are pleased to assist with course selection, the registration process, and any other related enquiries.

For personalised assistance or detailed enquiries, please contact our team on +966 (54) 286 8546 or email us at info@glomacs.sa

Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.

GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.

Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.

Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.

Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.

Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.

Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.

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