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Communication for Leaders in the Digital Age

An Interactive 5-Day Training Course

Communication for Leaders in the Digital Age

Understanding essential exchanges for Organizational Success

NASBA
Classroom Schedule
Date Venue Fees
09 - 13 Feb 2026 Dubai $ 5,950
11 - 15 May 2026 Dubai $ 5,950
18 - 22 May 2026 Barcelona $ 5,950
20 - 24 Jul 2026 Dubai $ 5,950
14 - 18 Sep 2026 Dubai $ 5,950
02 - 06 Nov 2026 Amsterdam $ 5,950
16 - 20 Nov 2026 Dubai $ 5,950
15 - 19 Mar 2027 Dubai $ 5,950
Online Schedule
Date Venue Fees
02 - 06 Nov 2026 Online $ 3,950

Course Summary

In the midst of global digital transformation, the biggest challenge for leaders is not technology itself but communicating effectively with people across platforms, cultures, and generations. Leaders today must leverage available technologies while fostering collaboration, clarity, and trust within and beyond their teams. The Communication for Leaders in the Digital Age training course equips professionals with disciplined communication strategies that improve influence, clarity, and resilience in diverse contexts. It emphasises clear messaging, adaptability, and persuasive communication that enables leaders to inspire and guide others confidently in today’s digital environment.

Participants further explore how to protect their brand in crisis situations, master critical conversations, and develop a strong online and organisational presence. By strengthening communication agility and storytelling abilities, participants build confidence in engaging audiences, fostering collaboration, and aligning messages with strategic goals. The course prepares leaders to communicate with vision and impact — sustaining performance, reinforcing credibility, and maximising stakeholder engagement in a rapidly evolving digital landscape.

Skills & Competencies

From this Communication for Leaders in the Digital Age training course, participants will develop the following key skills and competencies:

  • Digital age communication strategy
  • Crisis communication proficiency
  • Storytelling and message clarity
  • Audience engagement and presence
  • Critical conversation leadership
  • Brand and reputation management

Key Learning Outcomes

At the end of Communication for Leaders in the Digital Age training course, you will learn to:

  • Communicate with clarity, intent, and influence.
  • Lead and manage communication in crisis situations.
  • Use storytelling to enhance message resonance.
  • Balance personal and organisational brand communications.
  • Navigate critical conversations with confidence.

How You Will Learn

Participants engage in interactive learning that blends theory with practical communications exercises. Techniques include structured presentations, group discussion, role plays, crisis simulations, and application of messaging frameworks. Emphasis is on experiential learning that strengthens communication agility, critical messaging skills, and adaptability across digital and physical platforms.

Who should Attend?

This course is designed for leaders, managers, and professionals who must communicate strategically and influence stakeholders across diverse digital environments.

This Communication for Leaders in the Digital Age training course is suitable to a wide range of professionals but will greatly benefit:

  • Seasoned leaders seeking enhanced presence
  • Emerging leaders building confidence and clarity
  • Professionals interfacing with diverse audiences
  • Managers needing agile communication skills
  • Leaders responsible for organisational messaging
Course Outline
Day 1

The need to Present with Power

This day sets the foundation for communication impact by exploring essentials of messaging structure, digital presence, and audience engagement.

The topics covered will include:  
  • Importance of Communications in the Digital Age
  • The Strategy of structure for the most crucial points
  • Choose to deliver with impact consistently
  • Craft visually compelling presentations
  • Leverage ‘body language’ in a digital environment
  • Magnetic Personality – the virtues of holding your audience’s attention
Day 2

Communicating in a Crisis

This day focuses on identifying communication weaknesses, protecting brand reputation, and managing crisis messaging with discipline and consistency.

The topics covered will include:  
  • Diagnose communication gaps and weak spots
  • Protect your brand in a crisis.
  • Preparation, learning and recovery from a crisis.
  • Pivot from the need and release of negative information.
  • Practice message discipline and consistency throughout the organization
Day 3

Dealing with Critical Conversations for Mastering Discourse

This day emphasizes the strategic value of high-stakes conversations, message control, and aligning communication with organisational persona and policies.

The topics covered will include:  
  • The Strategic value of Critical Conversations
  • Prepare for high stakes where your leadership may be challenged.
  • Develop and stay on point with correct messaging.
  • Control the conversation and prevent escalation.
  • Review your corporate persona and brand image
  • Alignment of your brand persona with your company's social media policy.
Day 4

Perception Management

This day explores how to shape and manage perceptions through storytelling, defining purpose, and seeking mutual understanding for stronger communication impact.

The topics covered will include:  
  • Getting Unstuck with Perceptions
  • The crucial ideas and skills that need to be developed
  • Master the Art of Story telling
  • The End in Mind - Start with Heart
  • State your purpose, objective and conviction
  • Learning to see within and look ahead
  • Seeking Mutual grounds for Mutual Win-Win
Day 5

Practice and Purpose

This day focuses on optimising online presence, balancing personal and organisational messaging, and action planning for sustainable communication growth.

The topics covered will include:

  • Leveling up your presence via an Optimized online presence
  • Create relevant and engaging content that hooks your target audience
  • Balance your online personal brand with your organization's brand.
  • Develop and expand your network through social media.
  • Move to Action Planning with Sustainability
  • What’s next? The Journey of Practice and Purpose must continue with greater resolve
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates.
  • Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers and Associations

Endorsed Education Provider

NASBA

In Association With

Options & Brochure

Customisation & In-House Delivery

Delivering this course in-house enables organisations to tailor communication principles and digital engagement strategies to their specific leadership expectations and organisational challenges. Customisation supports the development of internal communication frameworks that align with strategy, culture, and stakeholder engagement needs.

Why Choose Saudi GLOMACS?

Saudi GLOMACS is the official Saudi Arabian division of GLOMACS International (glomacs.com), delivering internationally recognised training courses both within Saudi Arabia and across international locations. Our training courses are aligned with the highest professional and institutional standards, supported by a strong understanding of the professional landscape in Saudi Arabia and access to global expertise.

Saudi GLOMACS enables professionals and organisations to strengthen leadership, capability, and long-term excellence through consistently high-quality learning experiences.

Official Saudi Presence

Official Saudi Arabian division of GLOMACS with established global credibility.

International Benchmarks

Internationally benchmarked training courses aligned with professional best practices.

Trusted Across Sectors

Trusted by professionals and institutions across public and private sectors.

Flexible Delivery

Training courses delivered within Saudi Arabia and across international locations.

Additional Benefits of this course for Organisations and Professionals in Saudi Arabia

Organisations & Professionals in KSA will have the following additional benefits from this Communication for Leaders in the Digital Age training course:

  • Stronger leadership communication capability
  • Enhanced crisis messaging and resilience
  • Improved organisational reputation and trust
  • Greater adaptability in digital discourse
  • Increased stakeholder engagement and alignment
  • Higher confidence in cross-platform communication
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Frequently Asked Question

No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.

No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.

No. Our training courses are delivered globally through international locations and online platforms, enabling participants from Saudi Arabia and around the world to learn together. This global delivery approach ensures exposure to diverse perspectives, international best practices, and cross-cultural insights while maintaining strong relevance to regional and organisational needs.

View All Training Locations

Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.

Yes, in-house and customised strategy training courses are available to support organisations seeking tailored strategic capability development. These courses can be aligned with your industry context, organisational challenges, and long-term strategic objectives.

For further details or to discuss customisation requirements, you may call or WhatsApp +966 (54) 286 8546 or email info@glomacs.sa . You can also submit a detailed enquiry through our in-house training page at: https://sa.glomacs.com/in-house-seminars

If you would like further information about these training courses, our team is available to provide professional guidance and support. We are pleased to assist with course selection, the registration process, and any other related enquiries.

For personalised assistance or detailed enquiries, please contact our team on +966 (54) 286 8546 or email us at info@glomacs.sa

Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.

GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.

Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.

Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.

Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.

Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.

Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.

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