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Business Fundamentals

An Interactive 5-Day Training Course

Business Fundamentals

Professional Writing & Speaking Skills

NASBA
Classroom Schedule
Date Venue Fees
27 - 31 Jul 2026 Dubai $ 5,950
21 - 25 Dec 2026 Dubai $ 5,950

Course Summary

In today’s business environment, professional writing and speaking skills are essential for projecting credibility, enhancing reputation, and supporting career advancement. This course is designed to develop the competency of professionals by equipping them with the necessary skills and confidence to achieve excellence in both written and spoken communication. The Business Fundamentals: Professional Writing & Speaking Skills training course provides practical guidance on improving the effectiveness of business reports, memos, letters, emails, and presentations, helping delegates convey messages clearly, persuasively, and professionally. Participants will learn how to structure content, apply power language for influence, and present ideas with impact.

The course also emphasises listening skills, emotional intelligence, and presentation confidence, enabling participants to build rapport with audiences and handle communication challenges effectively. Through real examples and applied techniques, the Business Fundamentals: Professional Writing & Speaking Skills training course prepares professionals to elevate their communication performance and contribute to stronger individual and organisational outcomes.

Skills & Competencies

From this Business Fundamentals: Professional Writing & Speaking Skills training course, participants will develop the following key skills and competencies:

  • Professional written communication proficiency
  • Oral presentation and speaking confidence
  • Structured writing and argument organisation
  • Persuasive communication and influence
  • Active listening and audience rapport
  • Emotional intelligence in communication

Key Learning Outcomes

At the end of Business Fundamentals: Professional Writing & Speaking Skills training course, you will learn to:

  • Meet the needs of readers and audiences by aligning communication to their objectives.
  • Listen more deeply to understand others and their communication needs.
  • Write clearer, more effective, and professional emails, reports, and documents.
  • Speak confidently in front of groups with enhanced impact.
  • Use appropriate techniques and tools to handle diverse communication challenges.

How You Will Learn

Learning unfolds through structured exploration of communication fundamentals, reflective practice, and practical exercises. Participants engage with case scenarios, real writing and speaking challenges, and guided feedback to strengthen their clarity, confidence, and professional presence. Emphasis is on progressively applying communication techniques that participants can use immediately in workplace settings.

Who should Attend?

This course is designed for professionals across functions whose roles require strong written and oral communication.

This Business Fundamentals: Professional Writing & Speaking Skills training course is suitable to a wide range of professionals but will greatly benefit:

  • New and experienced supervisors
  • Team leaders and line managers
  • Specialists and technical contributors
  • Marketing, HR, and PR professionals
Course Outline
Day 1

Establishing the Groundwork in Written and Spoken Communication

This day introduces the foundation of effective business communication, including listening, rapport building, and communication barriers.

The topics covered will include:  

  • What is successful business communication?
  • Establishing a Clear Brief by Careful Listening and Questioning
  • Barriers to Effective Communication and How to Overcome Them
  • Mindfulness, Rapport and Charisma Building
  • The Role of Emotional Intelligence in Successful Communication
  • The Types of Communication to Meet the Needs of Brief and Audience
Day 2

Developing Professional Writing Skills

This day focuses on structures and techniques that support coherent, logical, and professional written communication.

The topics covered will include:  

  • Fundamentals of Business English – key grammar and structure rules
  • Fundamentals of Business English – structures and phrases to avoid
  • Structure – Why clear structure helps decision making?
  • Structuring an Argument Coherently and Logically
  • The Skoosh Case – Introduction – identifying typical written mistakes
  • Generating Ideas for Writing and Presenting – mind mapping and brain storming
Day 3

Professional Written Presentation

This day strengthens writing for clarity and impact, including techniques that support readability and audience engagement.

The topics covered will include:   
  • Characteristics of Effective Writing
  • Key Plain English Techniques and How to Apply Them
  • Avoiding Clichés, Jargon and Management-speak
  • Improving Clarity with Headings and Sub-headings
  • Using Tables, Diagrams, Figures and Graphs
Day 4

Mastering the Language of Business Persuasion

This day explores persuasive writing and messaging that generates support for ideas and positions.

The topics covered will include:   

  • Writing and Presenting for a Target Audience and Specific Purpose
  • Persuasive Argumentation
  • A Process to Marshal Support for Your Ideas
  • Powerful Words and Phrases to Influence Outcomes
  • Influence and Persuasion – The lessons from marketing sales and public administration
  • Constructing a Strong Opening and Powerful Conclusion
Day 5

Becoming a Fluent and Professional Speaker and Communicator

This day enhances oral communication skills, presentation confidence, and delivery technique.

The topics covered will include:   

  • How to control your nerves and manage stress before delivering?
  • Presenting: do's and dont's
  • Storytelling as a Vehicle for Key Messages
  • Body Language and Posture for Success
  • Rehearsal: Giving and Receiving Feedback to Increase Performance
  • Course Evaluation and Action Planning
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates.
  • Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers and Associations

Endorsed Education Provider

NASBA

In Association With

Options & Brochure

Customisation & In-House Delivery

Delivering this course in‑house enables organisations to align communication skill development with internal documentation standards, brand voice, and stakeholder engagement protocols. Customisation supports tailored feedback, role‑specific communication scenarios, and practice aligned with organisational communication needs.

Why Choose Saudi GLOMACS?

Saudi GLOMACS is the official Saudi Arabian division of GLOMACS International (glomacs.com), delivering internationally recognised training courses both within Saudi Arabia and across international locations. Our training courses are aligned with the highest professional and institutional standards, supported by a strong understanding of the professional landscape in Saudi Arabia and access to global expertise.

Saudi GLOMACS enables professionals and organisations to strengthen leadership, capability, and long-term excellence through consistently high-quality learning experiences.

Official Saudi Presence

Official Saudi Arabian division of GLOMACS with established global credibility.

International Benchmarks

Internationally benchmarked training courses aligned with professional best practices.

Trusted Across Sectors

Trusted by professionals and institutions across public and private sectors.

Flexible Delivery

Training courses delivered within Saudi Arabia and across international locations.

Additional Benefits of this course for Organisations and Professionals in Saudi Arabia

Organisations & Professionals in KSA will have the following additional benefits from this Business Fundamentals: Professional Writing & Speaking Skills training course:

  • Enhanced professional reputation and credibility
  • Greater clarity and effectiveness in communication outcomes
  • Stronger confidence in public speaking and presentations
  • Improved written documentation quality
  • Higher influence and persuasion capability
  • Better engagement with internal and external stakeholders
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Frequently Asked Question

No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.

No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.

No. Our training courses are delivered globally through international locations and online platforms, enabling participants from Saudi Arabia and around the world to learn together. This global delivery approach ensures exposure to diverse perspectives, international best practices, and cross-cultural insights while maintaining strong relevance to regional and organisational needs.

View All Training Locations

Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.

Yes, in-house and customised strategy training courses are available to support organisations seeking tailored strategic capability development. These courses can be aligned with your industry context, organisational challenges, and long-term strategic objectives.

For further details or to discuss customisation requirements, you may call or WhatsApp +966 (54) 286 8546 or email info@glomacs.sa . You can also submit a detailed enquiry through our in-house training page at: https://sa.glomacs.com/in-house-seminars

If you would like further information about these training courses, our team is available to provide professional guidance and support. We are pleased to assist with course selection, the registration process, and any other related enquiries.

For personalised assistance or detailed enquiries, please contact our team on +966 (54) 286 8546 or email us at info@glomacs.sa

Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.

GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.

Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.

Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.

Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.

Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.

Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.

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