An Interactive 5-Day Training Course
Behavioural Economics & Psychology in Marketing
Inside the Mind of the Customer at the Point of Purchase
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| Date | Venue | Fees | |
|---|---|---|---|
| 06 - 10 Jul 2026 | London - UK | $ 5,950 | |
| 16 - 20 Nov 2026 | Dubai - UAE | $ 5,950 |
This training course examines the thought processes that drive customer decision-making in an increasingly complex and information-rich marketplace. Participants will explore how consumers think they think versus how they actually make purchase decisions, influenced by emotion, heuristics, and non-logical factors. The Behavioural Economics & Psychology in Marketing training course equips professionals with insights into how brands shape perceptions inside the customer’s mind and how understanding these psychological drivers can create significant competitive advantage.
Throughout five days of focused learning, participants will explore how to apply behavioural economics and psychology to marketing communications, value propositions, and customer engagement strategies. The training course emphasises creating compelling marketing propositions that resonate with how customers actually think and behave at the point of purchase. By integrating psychological understanding with practical marketing application, the Behavioural Economics & Psychology in Marketing training course enables professionals to influence purchasing behaviour more effectively and achieve stronger commercial results.
From this Behavioural Economics & Psychology in Marketing training course, participants will develop the following key skills and competencies:
At the end of Behavioural Economics & Psychology in Marketing training course, you will learn to:
Learning develops through structured exploration of behavioural economics and psychology concepts, supported by interactive discussions, guided reflection, and scenario analysis. Participants will apply frameworks that link consumer thinking with practical marketing techniques. Emphasis is placed on translating psychological insight into actionable marketing practices that resonate with real customer behaviour.
This training course is designed for professionals involved in customer engagement, marketing, and business development who seek deeper understanding of consumer behaviour.
This Behavioural Economics & Psychology in Marketing training course is suitable to a wide range of professionals but will greatly benefit:
This day introduces the foundations of behavioural economics and why traditional logic-based assumptions fail to explain consumer behaviour. Participants explore the decision-making process and the psychological factors that shape purchase choices. The topics covered will include:
This day explores how emotional and cognitive biases influence consumer behaviour and how social context and heuristics affect choice architecture. The topics covered will include:
This day focuses on deeper behavioural levers such as loss aversion, priming, anchoring, and the power of context and commitments. The topics covered will include:
This day examines persuasive techniques, influence strategies, and how marketing stimuli such as scent marketing and product presentation shape behaviour. The topics covered will include:
This day applies behavioural economics principles to marketing planning, value proposition creation, and rapport building with customer personas. The topics covered will include:
Delivering this training course in-house allows organisations to tailor behavioural economics insights to their specific customer segments, product categories, and marketing strategies. Customisation ensures that teams focus on practical application areas most relevant to organisational goals, strengthening customer engagement and competitive positioning.
Saudi GLOMACS is the official Saudi Arabian division of GLOMACS International (glomacs.com), delivering internationally recognised training courses both within Saudi Arabia and across international locations. Our training courses are aligned with the highest professional and institutional standards, supported by a strong understanding of the professional landscape in Saudi Arabia and access to global expertise.
Saudi GLOMACS enables professionals and organisations to strengthen leadership, capability, and long-term excellence through consistently high-quality learning experiences.
Official Saudi Arabian division of GLOMACS with established global credibility.
Internationally benchmarked training courses aligned with professional best practices.
Trusted by professionals and institutions across public and private sectors.
Training courses delivered within Saudi Arabia and across international locations.
Organisations & Professionals in KSA will have the following additional benefits from this Behavioural Economics & Psychology in Marketing training course:
No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.
No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.
No. Our training courses are delivered globally through international locations and online platforms, enabling participants from Saudi Arabia and around the world to learn together. This global delivery approach ensures exposure to diverse perspectives, international best practices, and cross-cultural insights while maintaining strong relevance to regional and organisational needs.
Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.
Yes, in-house and customised strategy training courses are available to support organisations seeking tailored strategic capability development. These courses can be aligned with your industry context, organisational challenges, and long-term strategic objectives.
For further details or to discuss customisation requirements, you may call or WhatsApp +966 (54) 286 8546 or email info@glomacs.sa . You can also submit a detailed enquiry through our in-house training page at: https://sa.glomacs.com/in-house-seminars
If you would like further information about these training courses, our team is available to provide professional guidance and support. We are pleased to assist with course selection, the registration process, and any other related enquiries.
For personalised assistance or detailed enquiries, please contact our team on +966 (54) 286 8546 or email us at info@glomacs.sa
Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.
GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.
Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.
Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.
Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.
Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.
Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.
