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Strategic Account Management in the Digital Age

An Interactive 5-Day Training Course

Strategic Account Management in the Digital Age

Mastering AI and Digital Tools to Drive Account Success

NASBA
Classroom Schedule
Date Venue Fees
23 - 27 Mar 2026 London $ 5,950
15 - 19 Jun 2026 Dubai $ 5,950
14 - 18 Sep 2026 Amsterdam $ 5,950
12 - 16 Oct 2026 Dubai $ 5,950
23 - 27 Nov 2026 London $ 5,950
28 Dec - 01 Jan 2027 London $ 5,950
22 - 26 Mar 2027 London $ 5,950
Online Schedule
Date Venue Fees
23 - 27 Mar 2026 Online $ 3,950
14 - 18 Sep 2026 Online $ 3,950
22 - 26 Mar 2027 Online $ 3,950

Course Summary

In today’s digital-first business environment, strategic account managers must harness cutting-edge technologies and digital tools to maintain competitive advantage and drive customer success. This course equips professionals with the capability to integrate digital transformation, AI applications, and analytics into strategic account management approaches. Participants explore how digital innovations reshape customer engagement, value creation, and service delivery within key accounts. The Strategic Account Management in the Digital Age training course provides both conceptual foundations and practical digital strategies necessary to excel in modern account environments.

Participants learn how to leverage CRM automation, AI-enabled insights, and digital communication tools to enhance account performance and deepen customer relationships. Emphasis is placed on developing actionable digital roadmaps, overcoming implementation challenges, and preparing organisations for future digital trends. The course supports professionals in designing digital strategies that improve account outcomes, increase efficiency, and enable data-driven decision-making. The Strategic Account Management in the Digital Age training course prepares delegates to lead digital transformation within account management roles with confidence and business impact.

Skills & Competencies

From this Strategic Account Management in the Digital Age training course, participants will develop the following key skills and competencies:

  • Digital transformation strategy integration
  • Application of AI in account analysis
  • CRM and analytics utilisation
  • Strategic digital roadmap design
  • Customer engagement enhancement
  • Data-driven decision-making

Key Learning Outcomes

At the end of Strategic Account Management in the Digital Age training course, you will learn to:

  • Understand core concepts of digital transformation in account contexts.
  • Develop strategies for integrating digital tools into account management.
  • Analyse the impact of AI on strategic account practices.
  • Design digital roadmaps for key account success.
  • Apply best practices for implementing digital account strategies.

How You Will Learn

Learning occurs through blended digital and strategic exploration, combining conceptual frameworks with digital tool applications. Participants engage with real-world digital scenarios that strengthen understanding of AI, analytics, and CRM systems. Emphasis is placed on translating digital theories into practical account management strategies that support improved performance and customer value.

Who should Attend?

This training course is designed for professionals involved in account, sales, customer relationship, and business development functions seeking to strengthen their digital strategic capabilities.

This Strategic Account Management in the Digital Age training course is suitable to a wide range of professionals but will greatly benefit:

  • Marketing and sales executives
  • Strategic account managers
  • Key account and customer relationship leaders
  • Business development professionals
  • Customer engagement specialists
Course Outline
Day 1

Introduction to Digital Transformation and Key Account Management

This day introduces foundational elements of digital transformation and how they relate to strategic account management. Participants explore core technologies and their impact on customer experience and organisational performance. The topics covered will include:

  • Overview of Digital Transformation
    • Definition and Importance
    •   Historical Perspective
    •   Technological Advancements
  • Core Components of Digital Transformation
    •   Technology Integration
    •   Data and Analytics
    •   Customer Experience
  • Benefits and Challenges of Digital Transformation
    •   Enhanced Efficiency
    •   Improved Customer Engagement
    •   Organizational Resistance
    •   Technical Challenges
  • Key Trends in Digital Transformation
    •   AI and Machine Learning
    •   IoT
    •   Blockchain
    •   Edge Computing
Day 2

Digital Tools and Technologies for Account Management

This day focuses on digital tools essential for effective account management, including CRM and customer communication platforms. Participants examine how analytics and tools enhance account planning and execution. The topics covered will include:   

  • Introduction to Digital Tools
    • CRM Systems
    • Digital Communication Tools
  • Leveraging CRM Systems
    • Key Features and Benefits
    • Best Practices for CRM Utilization
  • Digital Communication Tools
    • Platforms and Usage
    • Enhancing Customer Interactions
  • Data Analytics for Account Management
    • Big Data Overview
    • Predictive Analytics Techniques
Day 3

AI in Strategic Account Management

This day explores how artificial intelligence supports strategic account decisions, predictive analytics, and personalised customer interactions. Participants examine key AI applications and techniques. The topics covered will include:  

  • Understanding AI
    • Definition and Key Concepts
    • Applications in Business
  • AI Tools for Market Analysis
    • Customer Insights
    • Market Trends Analysis
  • Predictive Analytics for Account Management
    • Techniques and Tools
  • Personalizing Customer Interactions with AI
    • Customization Techniques
    •  Enhancing Customer Experience
Day 4

Developing a Digital Strategy for Key Accounts

This day centres on creating actionable digital strategies and roadmaps for key account success. Participants learn how to set goals, define KPIs, and align digital tools with organisational processes. The topics covered will include:   

  • Setting Objectives and KPIs
    • Defining Goals
    • Measuring Success
  • Creating a Digital Roadmap
    • Planning and Implementation
    • Tools and Frameworks
  • Integrating Digital Tools
    • Process Integration
    • Technology Alignment
Day 5

Implementing Digital Strategies and Future Trends

This day promotes the implementation of digital strategies, change management, and future trends in digital account management. Participants explore methods to monitor performance and adapt strategies over time.The topics covered will include:

  • Change Management
    • Overcoming Resistance
    • Engaging Stakeholders
  • Training and Empowering Teams
    • Skill Development
    • Continuous Learning
  • Monitoring and Adjusting Strategies
    • Performance Tracking
    • Strategy Refinement
  • Future Trends in Digital Transformation
    • Emerging Technologies
    • Preparing for Continuous Evolution
  • Conclusion and Key Takeaways
    • Summary of Learnings
    • Encouragement for Ongoing Development
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates.
  • Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers and Associations

Endorsed Education Provider

NASBA

In Association With

Options & Brochure
Related Certificates
NASBA

Customisation & In-House Delivery

Delivering this training course in-house enables organisations to tailor digital account strategies to specific sector contexts, technological environments, and business goals. Customisation supports alignment of digital transformation initiatives with organisational priorities, enhancing both internal capability and external account success.

Why Choose Saudi GLOMACS?

Saudi GLOMACS is the official Saudi Arabian division of GLOMACS International (glomacs.com), delivering internationally recognised training courses both within Saudi Arabia and across international locations. Our training courses are aligned with the highest professional and institutional standards, supported by a strong understanding of the professional landscape in Saudi Arabia and access to global expertise.

Saudi GLOMACS enables professionals and organisations to strengthen leadership, capability, and long-term excellence through consistently high-quality learning experiences.

Official Saudi Presence

Official Saudi Arabian division of GLOMACS with established global credibility.

International Benchmarks

Internationally benchmarked training courses aligned with professional best practices.

Trusted Across Sectors

Trusted by professionals and institutions across public and private sectors.

Flexible Delivery

Training courses delivered within Saudi Arabia and across international locations.

Additional Benefits of this course for Organisations and Professionals in Saudi Arabia

Organisations & Professionals in KSA will have the following additional benefits from this Strategic Account Management in the Digital Age training course:

  • Enhanced digital account management capability
  • Deeper customer engagement through AI insights
  • Improved CRM utilisation and analytics proficiency
  • Stronger competitive positioning in digital markets
  • Increased process efficiency through automation
  • Future-ready digital leadership in account functions
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Frequently Asked Question

No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.

No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.

No. Our training courses are delivered globally through international locations and online platforms, enabling participants from Saudi Arabia and around the world to learn together. This global delivery approach ensures exposure to diverse perspectives, international best practices, and cross-cultural insights while maintaining strong relevance to regional and organisational needs.

View All Training Locations

Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.

Yes, in-house and customised strategy training courses are available to support organisations seeking tailored strategic capability development. These courses can be aligned with your industry context, organisational challenges, and long-term strategic objectives.

For further details or to discuss customisation requirements, you may call or WhatsApp +966 (54) 286 8546 or email info@glomacs.sa . You can also submit a detailed enquiry through our in-house training page at: https://sa.glomacs.com/in-house-seminars

If you would like further information about these training courses, our team is available to provide professional guidance and support. We are pleased to assist with course selection, the registration process, and any other related enquiries.

For personalised assistance or detailed enquiries, please contact our team on +966 (54) 286 8546 or email us at info@glomacs.sa

Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.

GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.

Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.

Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.

Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.

Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.

Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.

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