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Press Office Management

An Interactive 5-Day Training Course

Press Office Management

How to Run a Press Office and Manage the Media

NASBA
Classroom Schedule
Date Venue Fees
09 - 13 Feb 2026 Dubai $ 5,950
14 - 18 Sep 2026 Dubai $ 5,950
28 Dec - 01 Jan 2027 London $ 5,950
15 - 19 Mar 2027 Dubai $ 5,950
Online Schedule
Date Venue Fees
14 - 18 Sep 2026 Online $ 3,950

Course Summary

With 24-hour rolling news channels and social media, the ways that news is shared and consumed has changed entirely and is set to keep changing. So, however you learned about the media and how to interact with it, chances are your models may need review and updating.

During this training course, you will learn how to get the most out of your media relations, raise your profile and keep your stakeholders engaged. Good media coverage gets your message across effectively to the public and decision makers and allows you to positively influence what is printed and broadcast. By the end of the training course, you will know what makes a good story and what makes journalists want to run it. You will also take a deep dive into the principles, functions, and processes behind running an effective press office.

This GLOMACS Press Office Management training course will highlight:

  • Dealing effectively with the press/media in today’s news environment
  • Using online and digital media to give 24/7 service and increase efficiency
  • Techniques to build your media list and contacts network
  • Tools to ‘triage’ media requests
  • Crisis media management in the age of social media
Course Outline
Day 1

The Role and Purpose of a Press Office 

  • Understanding how today’s ‘lean’ news operations work
  • What is news? The ‘news media', social media and slow reading
  • Using the internet (your website, news sites, blogs, podcasts)
  • Different traditional media – print, TV, radio local, national and international
  • Identifying the media that matter to your organisation
  • Essential functions of an effective press office: Reactive and proactive approaches
Day 2

Understanding what is a 'Story' and How to ‘Sell’ it

  • What is a ‘news angle’ or ‘hook’ and how to find it
  • Researching your target media and story versioning
  • Who to contact and how – selling in your story
  • The news cycle – when to call
  • Building a news story from scratch:
    • Statistics based stories
    • Picture or video clip stories, use of influencers
  • Versioning stories
Day 3

Developing Media Campaigns and Content Programmes

  • Starting with your organisation’s strategy and plans
  • SMART objectives and measurement
  • The Message House
  • POEM and PESO – Blending paid, owned, shared, and earned media
  • Digital Media: Managing and using social media effectively
  • Media measurement and continuous improvement
Day 4

Good Practice in the Press Office

  • Developing your tech stack
  • Essential Admin: policies, procedures, keeping records, approvals and sign-off
  • Contact databases
  • 24-hour availability, account management and roster management
  • Media and social media monitoring: sentiment analysis
  • Content management, content calendars
Day 5

Issue Management and Crisis Media Management

  • Strategies for monitoring issues and prevent media crises
  • Identifying, training, and briefing your critical spokespeople
  • Preparing your spokespeople in times of crisis
    • Types of interviews
    • Avoiding journalist bear-traps
    • Messaging, bridging and impactful language
  • How to triage incoming media enquiries
  • How to set up, manage and handle a press conference
  • Action Planning
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates.
  • Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers and Associations

Endorsed Education Provider

NASBA

In Association With

Options & Brochure

Why Choose Saudi GLOMACS?

Saudi GLOMACS is the official Saudi Arabian division of GLOMACS International (glomacs.com), delivering internationally recognised training courses both within Saudi Arabia and across international locations. Our training courses are aligned with the highest professional and institutional standards, supported by a strong understanding of the professional landscape in Saudi Arabia and access to global expertise.

Saudi GLOMACS enables professionals and organisations to strengthen leadership, capability, and long-term excellence through consistently high-quality learning experiences.

Official Saudi Presence

Official Saudi Arabian division of GLOMACS with established global credibility.

International Benchmarks

Internationally benchmarked training courses aligned with professional best practices.

Trusted Across Sectors

Trusted by professionals and institutions across public and private sectors.

Flexible Delivery

Training courses delivered within Saudi Arabia and across international locations.

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Frequently Asked Question

No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.

No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.

No. Our training courses are delivered globally through international locations and online platforms, enabling participants from Saudi Arabia and around the world to learn together. This global delivery approach ensures exposure to diverse perspectives, international best practices, and cross-cultural insights while maintaining strong relevance to regional and organisational needs.

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Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.

Yes, in-house and customised strategy training courses are available to support organisations seeking tailored strategic capability development. These courses can be aligned with your industry context, organisational challenges, and long-term strategic objectives.

For further details or to discuss customisation requirements, you may call or WhatsApp +966 (54) 286 8546 or email info@glomacs.sa . You can also submit a detailed enquiry through our in-house training page at: https://sa.glomacs.com/in-house-seminars

If you would like further information about these training courses, our team is available to provide professional guidance and support. We are pleased to assist with course selection, the registration process, and any other related enquiries.

For personalised assistance or detailed enquiries, please contact our team on +966 (54) 286 8546 or email us at info@glomacs.sa

Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.

GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.

Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.

Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.

Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.

Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.

Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.

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