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Modern Meetings, Incentives, Conference and Events (MICE) Techniques

An Interactive 5-Day Training Course

Modern Meetings, Incentives, Conference and Events (MICE) Techniques

NASBA
Classroom Schedule
Date Venue Fees
06 - 10 Jul 2026 London $ 5,950
21 - 25 Dec 2026 Dubai $ 5,950

Course Summary

The meetings, incentives, conferences, and events industry is growing worldwide. The numbers of special interest conferences, conventions, exhibitions and festivals demand ever greater mixes of trades and facilities. Bidding for, securing and delivering a successful event requires a wide range of skills and takes imagination and a high degree of organisation

This training course is designed to equip students with the skills to organise all aspects of indoor and outdoor events, press conferences, exhibitions, conferences, product launches, festivals, and charitable fundraising events or major sponsored events. It covers the bid process, project management, strategic planning, budgeting, finance, promotions, marketing and sponsorship, operations and production, health and safety, and risk management. This GLOMACS training course will help you:

  • Channel your imagination to develop exciting event concepts and win pitches
  • Hone the organisational skills and knowledge to plan and manage any event
  • Create and sustain profitable professional alliances that deliver
  • Understand how to turn an ordinary event into an eco event and meet CSR targets
  • Bring all of the elements together to make a world class event that will be remembered for all the right reasons.
Course Outline
Day 1

An Introduction to the MICE industry

  • Introduction, welcome and goal setting
  • Key qualities of an Event Manager
  • Generating new business
  • Creating a “seamless” service for MICE events
  • Nurturing and supporting potential clients – joining their networks
  • Creating a first-class event brief
  • Listening skills and desk research
  • The event bidding process
Day 2

Perfect Pitch

  • Creating the perfect proposal
  • A problem-solving approach to event design
  • The place of lateral thinking and creativity
  • Supporting documentation for your bid
  • The art of influence and persuasion
  • Presentation skills
  • Costing and budget preparation
  • Sponsorship and building bid alliances
Day 3

Perfect Planning

  • Identifying Event Goals and SMART Objectives
  • Project management and Projectlibre
  • Creating the multi-disciplinary team
  • Programme planning - sourcing venues, speakers and entertainment
  • Conducting a risk assessment and documenting it
  • Time management, scheduling and rosters
  • Event equipment and building organisational capability
  • Theming, catering and partner programmes
  • On-line events
Day 4

Perfect Reputation

  • The changed world of relationships in the age of social media networks
  • Identifying the drivers of reputation growth and development
  • Differentiating yourself in the marketplace
  • Using measurement to improve performance
  • Reputational management
  • E-reputational management, Search Engine Optimisation and other media tools
  • ISO 20121: The International Standard for sustainable events and other certification
  • Corporate Social Responsibility and eco-event planning
Day 5

Putting it all together

  • Marketing the event
  • Measuring event success
  • Planning your career and personal development
  • Developing your portfolio
  • Managing up and increasing your personal visibility
  • Networking and effectiveness
  • Team working and your personal effectiveness
  • Summary and Conclusion
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates.
  • Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers and Associations

Endorsed Education Provider

NASBA

In Association With

Options & Brochure

Why Choose Saudi GLOMACS?

Saudi GLOMACS is the official Saudi Arabian division of GLOMACS International (glomacs.com), delivering internationally recognised training courses both within Saudi Arabia and across international locations. Our training courses are aligned with the highest professional and institutional standards, supported by a strong understanding of the professional landscape in Saudi Arabia and access to global expertise.

Saudi GLOMACS enables professionals and organisations to strengthen leadership, capability, and long-term excellence through consistently high-quality learning experiences.

Official Saudi Presence

Official Saudi Arabian division of GLOMACS with established global credibility.

International Benchmarks

Internationally benchmarked training courses aligned with professional best practices.

Trusted Across Sectors

Trusted by professionals and institutions across public and private sectors.

Flexible Delivery

Training courses delivered within Saudi Arabia and across international locations.

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Frequently Asked Question

No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.

No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.

No. Our training courses are delivered globally through international locations and online platforms, enabling participants from Saudi Arabia and around the world to learn together. This global delivery approach ensures exposure to diverse perspectives, international best practices, and cross-cultural insights while maintaining strong relevance to regional and organisational needs.

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Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.

Yes, in-house and customised strategy training courses are available to support organisations seeking tailored strategic capability development. These courses can be aligned with your industry context, organisational challenges, and long-term strategic objectives.

For further details or to discuss customisation requirements, you may call or WhatsApp +966 (54) 286 8546 or email info@glomacs.sa . You can also submit a detailed enquiry through our in-house training page at: https://sa.glomacs.com/in-house-seminars

If you would like further information about these training courses, our team is available to provide professional guidance and support. We are pleased to assist with course selection, the registration process, and any other related enquiries.

For personalised assistance or detailed enquiries, please contact our team on +966 (54) 286 8546 or email us at info@glomacs.sa

Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.

GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.

Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.

Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.

Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.

Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.

Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.

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