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International Petroleum Marketing

An Interactive 5-Day Training Course

International Petroleum Marketing

Gain a Competitive Edge in the Petroleum and Oil & Gas Marketplace

NASBA
Classroom Schedule
Date Venue Fees
09 - 13 Feb 2026 Dubai $ 5,950
02 - 06 Mar 2026 Kigali $ 5,950
11 - 15 May 2026 London $ 5,950
06 - 10 Jul 2026 Dubai $ 5,950
17 - 21 Aug 2026 London $ 5,950
28 Sep - 02 Oct 2026 Dubai $ 5,950
30 Nov - 04 Dec 2026 London $ 5,950
15 - 19 Mar 2027 Dubai $ 5,950
29 Mar - 02 Apr 2027 Kigali $ 5,950
Online Schedule
Date Venue Fees
21 - 25 Sep 2026 Online $ 3,950

Course Summary

No matter how experienced a Petroleum sector manager or supervisor you may be, the ability to market your business is the one attribute that will help to differentiate you from others in your role. Equally importantly, learning how to be a better marketer will enable you to progress in your career, while permitting your organisation to gain the maximum benefit from your skills within the petroleum, oil and gas sectors.

But, being able to make effective marketing decisions isn’t just about choosing a ‘Yes’ or a ‘No’ based on the information in front of you. Much more than that, it’s about being able to find a compromise, often between complex and conflicting parameters.

This highly-interactive International Petroleum Marketing training course is tailor-made for petroleum, oil and gas sector professionals, and will help you understand how to successfully market in one of the world’s most challenging environments.

This GLOMACS training course will examine:

  • A petroleum marketing overview, including introduction of key participants, infrastructures and the various different forms of marketing in the petroleum sector
  • The issues and challenges associated with marketing petroleum products
  • Petroleum marketing trends – how petroleum products are changing, and how marketers can respond
  • Worldwide demand and pricing for petroleum products – how do organisations like OPEC affect production and price
  • Where profits are made in the supply chain, and how these can be driven higher
  • Devising and implementing a successful sector-specific marketing strategy
  • The role and value of branding within the petroleum sector
Course Outline
Day 1

The Petroleum Sector – A Marketing Overview

  • The Basics of Marketing Petroleum Products, including Market Dynamics and Distribution Channels
  • Petroleum Marketing Overview – The Key Participants and Infrastructures
  • Commonly-marketed Products and The Issues & Challenges Affecting Them
  • Who to Market to, Defining your Message, Customer Segments and their needs & expectations
  • The Role of Effective Branding within the Petroleum Sector
  • Key Business Processes involved in Marketing Petroleum Products to Different Customers and Stakeholders
Day 2

Retail and Wholesale Marketing in the Petroleum Sector

  • How retailers market various petroleum products to their customers?
  • The AIDA Model in relation to the Petroleum Sector
  • Refining and Highlighting your Key Brand Differentiators
  • How segmentation and positioning are critical to petroleum sector marketing success?
  • Wholesale Marketing – How companies market in bulk including to distributors and resellers?
  • Analysis of Transportation, B2B & B2C, Domestic, Industrial & Commercial and Multinational Segments
  • Product Competition in the Petroleum Marketplace
Day 3

Matching Petroleum Sector Marketing to Micro and Macro-Economics

  • The Macroeconomic Environment – Why it matters to the petroleum sector?
  • Worldwide Demand and Pricing for Petroleum Products
  • How to analyse the market and evaluate the impact of trends on future development?
  • Conducting a PESTEL Analysis – The how and why of your marketplace
  • How crude oil and petroleum markets are established on global and regional levels?
  • How organisations like OPEC affect petroleum production markets worldwide?
  • Marginal Utility – Where profits are made in the sector
  • Product and Service Differentiation
Day 4

The Rise of Digital Marketing in the Petroleum Sector

  • Digital Marketing – A definition and petroleum sector specific explanation
  • How to use digital and traditional in an integrated petroleum sector campaign?
  • Integrating your various Social Media Platforms to maximise reach across the Petroleum Sector
  • Dealing with Customer, Supplier and other industry stakeholder complaints on Social Media
  • Increasing Views, likes and clicks across various digital platforms
  • When to advertise on social media? – How to reach key oil, gas and petroleum accounts via new channels?
  • Using E-mail Techniques to generate industry relevant click through
  • Measuring Digital impact and Footprint
  • Developing a Full Digital Strategy in the Petroleum Sector
Day 5

Putting Your Plan into Practice

  • What to do if things go wrong? – How to handle a crisis within the petroleum sector?
  • Liaising with Journalists and thought Leaders
  • Planning Ahead – Implementing your oil & gas-specific strategy
  • Broadcast Media vs. Printed vs. Online – integrating your coverage
  • Demonstrating Value and ROI within the Petroleum Sector
  • Internal Comms – The Benefit of Telling your Colleagues
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates.
  • Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers and Associations

Endorsed Education Provider

NASBA

In Association With

Options & Brochure
Related Categories
Oil and Gas

Why Choose Saudi GLOMACS?

Saudi GLOMACS is the official Saudi Arabian division of GLOMACS International (glomacs.com), delivering internationally recognised training courses both within Saudi Arabia and across international locations. Our training courses are aligned with the highest professional and institutional standards, supported by a strong understanding of the professional landscape in Saudi Arabia and access to global expertise.

Saudi GLOMACS enables professionals and organisations to strengthen leadership, capability, and long-term excellence through consistently high-quality learning experiences.

Official Saudi Presence

Official Saudi Arabian division of GLOMACS with established global credibility.

International Benchmarks

Internationally benchmarked training courses aligned with professional best practices.

Trusted Across Sectors

Trusted by professionals and institutions across public and private sectors.

Flexible Delivery

Training courses delivered within Saudi Arabia and across international locations.

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Frequently Asked Question

No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.

No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.

No. Our training courses are delivered globally through international locations and online platforms, enabling participants from Saudi Arabia and around the world to learn together. This global delivery approach ensures exposure to diverse perspectives, international best practices, and cross-cultural insights while maintaining strong relevance to regional and organisational needs.

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Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.

Yes, in-house and customised strategy training courses are available to support organisations seeking tailored strategic capability development. These courses can be aligned with your industry context, organisational challenges, and long-term strategic objectives.

For further details or to discuss customisation requirements, you may call or WhatsApp +966 (54) 286 8546 or email info@glomacs.sa . You can also submit a detailed enquiry through our in-house training page at: https://sa.glomacs.com/in-house-seminars

If you would like further information about these training courses, our team is available to provide professional guidance and support. We are pleased to assist with course selection, the registration process, and any other related enquiries.

For personalised assistance or detailed enquiries, please contact our team on +966 (54) 286 8546 or email us at info@glomacs.sa

Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.

GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.

Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.

Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.

Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.

Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.

Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.

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