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Government Communication & Public Relations

An Interactive 5-Day Training Course

Government Communication & Public Relations

Managing the Enterprise Image at the Highest Levels

NASBA
Classroom Schedule
Date Venue Fees
22 - 26 Jun 2026 Dubai $ 5,950
12 - 16 Oct 2026 Dubai $ 5,950
14 - 18 Dec 2026 London $ 5,950

Course Summary

This GLOMACS training course on Government Communications & Public Relations will provide participants with a thorough understanding of the government relations function, and the importance of having a clear communications strategy for it.  Participants will gain an understanding of the business value that a strategic approach to government relations can deliver at all stages of the business  cycle.

 This course will provide insight into the role government relations plays in winning new business, building and reinforcing a strong reputation, supporting operations, managing change and resolving disputes. 

 This GLOMACS training course will highlight:

  • Political risk analysis and mitigation
  • License to operate
  • Stakeholder mapping
  • New country entry
  • Advocacy and lobbying
Course Outline
Day 1

Introduction to Effective Government Relations

  • What is Effective PR in the 24/7/365 ‘Social’ Age?
  • What is effective Government Relations?
  • The Business Case for Government Relations
  • Discussion: How important is government to your business?
  • Ethics and Principles
  • How to conduct Government Relations with integrity?
  • Legal Aspects
  • Reputation Risk
  • Reputation Management
  • Trends
Day 2

Political Risk Analysis and Mitigation

  • Introduction to Political Risk
  • Stakeholders: Agendas and Drivers
    • Personality Types
    • Learning & Communication Styles
  • Analysing Political Risk
  • Global Issues and Trends
  • Strategies for Mitigating Political Risk
Day 3

Effective Applications of Government Relations

New Opportunities

  • New Country Entry
  • Expanding Existing Operations
  • Mergers and Acquisition

Build and Strengthen Reputation

  • Stakeholder Mapping
  • Creating & Maintaining  Sustainable Relations with Governments and Communities

Managing Change 

  • The Change Equation
  • Advocacy and Lobbying
  • Understanding Government Stakeholder Agendas and Drivers
  • Building a Case for Change

Resolving Disputes

  • Business Diplomacy
  • Resolving Disputes with Government, Local Communities and other Stakeholders
  • Conducting Due Diligence
  • Creating Win-Win Solutions
Day 4

The Government Relations Toolbox

  • trategies and Plans
  • Elements of a Government Relations Strategy
  • Implementation

  • Monitoring Results and Assessing Performance


Tools and Tactics

  • High Level Engagement
  • Engaging in the Policy Debate

  • Joining Forces with Others

  • When Things Go Wrong


Synergy with other Functions 

  • Tax
- Role of Media including Social Media
  • Role of Corporate Social Responsibility
  • Public Relations


Organisation 

  • Where does Government Relations fit in the company’s org chart?
  • What does a fit-for-purpose Government Relations department look like?
  • Skills and Experience of Government Relations Managers
Day 5

The Government Relations Case Study

This day will allow attendees to bring their Government Relations expertise to bear on a realistic scenario.  Attendees will have the opportunity to put into practice a range of Government Relations strategies and tools.  They will be able to experience the impact of these in a fictional but realistic scenario.

Session 1

  • Case Study Introduction
  • Risk Analysis
  • Stakeholder Mapping
    • Decision-Making
    • Influence Matrices
  • Government Relations Strategy

Session 2

  • Building the License to Operate
  • Implementing the Strategy
  • Managing Expectations
  • Alignment with the Government
  • First Signs of Trouble

Session 3

  • Political Instability
  • Strikes and Protests
  • New Opportunities
  • New Partnerships

Concluding Discussion

  • What does excellence in Government Relations look like?
  • Lessons Learned and Conclusion
  • Q&A
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates. Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers and Associations

Endorsed Education Provider

KHDA
NASBA

In Association With

Options & Brochure

Why Choose Saudi GLOMACS?

Saudi GLOMACS is the official Saudi Arabian division of GLOMACS International (glomacs.com), delivering internationally recognised training courses both within Saudi Arabia and across international locations. Our training courses are aligned with the highest professional and institutional standards, supported by a strong understanding of the professional landscape in Saudi Arabia and access to global expertise.

Saudi GLOMACS enables professionals and organisations to strengthen leadership, capability, and long-term excellence through consistently high-quality learning experiences.

Official Saudi Presence

Official Saudi Arabian division of GLOMACS with established global credibility.

International Benchmarks

Internationally benchmarked training courses aligned with professional best practices.

Trusted Across Sectors

Trusted by professionals and institutions across public and private sectors.

Flexible Delivery

Training courses delivered within Saudi Arabia and across international locations.

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Frequently Asked Question

No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.

No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.

No. Our training courses are delivered globally through international locations and online platforms, enabling participants from Saudi Arabia and around the world to learn together. This global delivery approach ensures exposure to diverse perspectives, international best practices, and cross-cultural insights while maintaining strong relevance to regional and organisational needs.

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Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.

Yes, in-house and customised strategy training courses are available to support organisations seeking tailored strategic capability development. These courses can be aligned with your industry context, organisational challenges, and long-term strategic objectives.

For further details or to discuss customisation requirements, you may call or WhatsApp +966 (54) 286 8546 or email info@glomacs.sa . You can also submit a detailed enquiry through our in-house training page at: https://sa.glomacs.com/in-house-seminars

If you would like further information about these training courses, our team is available to provide professional guidance and support. We are pleased to assist with course selection, the registration process, and any other related enquiries.

For personalised assistance or detailed enquiries, please contact our team on +966 (54) 286 8546 or email us at info@glomacs.sa

Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.

GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.

Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.

Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.

Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.

Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.

Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.

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