An Interactive 5-Day Training Course
Emotional Intelligence in Public Relations
Strengthening Communication, Influence, and
Relationship Management through Emotional Intelligence
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| Date | Venue | Fees | |
|---|---|---|---|
| 03 - 07 Aug 2026 | Amsterdam - The Netherlands | $ 5,950 | |
| 23 - 27 Nov 2026 | Madrid - Spain | $ 5,950 | |
| 11 - 15 Jan 2027 | Madrid - Spain | $ 5,950 |
The Emotional Intelligence in Public Relations training course equips PR professionals, communication specialists, and organisational representatives with essential emotional intelligence skills needed to manage stakeholder relations effectively, handle media interactions with confidence, and lead communication initiatives with empathy and impact. Public relations is a people-centric discipline where emotions, perceptions, and human connections drive success. By mastering emotional intelligence components such as self-awareness, empathy, social skills, and self-regulation, participants will learn how to create meaningful engagement, manage crises gracefully, and communicate authentically across all channels.
Throughout the course, participants explore how emotional intelligence enhances communication clarity, strengthens professional relationships, and supports resilient leadership during high-pressure PR scenarios. The training emphasises practical application of EI principles to real-world public relations functions, enabling professionals to influence perceptions, foster trust, and navigate complex stakeholder environments with composure. The Emotional Intelligence in Public Relations training course prepares delegates to lead communication with authenticity, clarity, and emotional insight that strengthens brand credibility and organisational reputation.
From this Emotional Intelligence in Public Relations training course, participants will develop the following key skills and competencies:
At the end of Emotional Intelligence in Public Relations training course, you will learn to:
Learning develops through guided exploration of emotional intelligence principles, real-world public relations examples, and reflective skill application. Participants examine how EI supports authentic communication, stakeholder relations, and crisis engagement in PR settings. Emphasis is placed on translating emotional awareness into practical communication strategies that reinforce credibility, perception management, and professional influence.
This training course is designed for professionals involved in public relations, communication strategy, and stakeholder engagement who seek to strengthen interpersonal and emotional leadership skills.
This Emotional Intelligence in Public Relations training course is suitable to a wide range of professionals but will greatly benefit:
This day introduces the role of emotional intelligence in modern PR practices and explorations of emotional factors in communication. Participants build foundational EI understanding and assess emotional competencies. The topics covered will include:
This day focuses on developing self-awareness and emotion regulation in high-pressure media environments. Participants explore resilience and professional composure for communication success. The topics covered will include:
This day emphasises empathy, cultural sensitivity, and reading emotional cues in communication with diverse audiences and stakeholders. The topics covered will include:
This day explores the use of emotional intelligence to build authentic relationships and influence outcomes. Participants strengthen interpersonal strategies for conflict situations and negotiated outcomes. The topics covered will include:
This day focuses on applying EI principles to manage crises and public perception. Participants explore frameworks for emotionally intelligent responses to uncertainty and negative publicity. The topics covered will include:
Delivering this training course in-house allows organisations to tailor emotional intelligence application to their unique communication challenges, cultural context, and stakeholder expectations. Customisation supports PR teams and communication leaders in strengthening internal and external engagement strategies that reflect organisational priorities and reputation goals.
Saudi GLOMACS is the official Saudi Arabian division of GLOMACS International (glomacs.com), delivering internationally recognised training courses both within Saudi Arabia and across international locations. Our training courses are aligned with the highest professional and institutional standards, supported by a strong understanding of the professional landscape in Saudi Arabia and access to global expertise.
Saudi GLOMACS enables professionals and organisations to strengthen leadership, capability, and long-term excellence through consistently high-quality learning experiences.
Official Saudi Arabian division of GLOMACS with established global credibility.
Internationally benchmarked training courses aligned with professional best practices.
Trusted by professionals and institutions across public and private sectors.
Training courses delivered within Saudi Arabia and across international locations.
Organisations & Professionals in KSA will have the following additional benefits from this Emotional Intelligence in Public Relations training course:
No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.
No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.
No. Our training courses are delivered globally through international locations and online platforms, enabling participants from Saudi Arabia and around the world to learn together. This global delivery approach ensures exposure to diverse perspectives, international best practices, and cross-cultural insights while maintaining strong relevance to regional and organisational needs.
Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.
Yes, in-house and customised strategy training courses are available to support organisations seeking tailored strategic capability development. These courses can be aligned with your industry context, organisational challenges, and long-term strategic objectives.
For further details or to discuss customisation requirements, you may call or WhatsApp +966 (54) 286 8546 or email info@glomacs.sa . You can also submit a detailed enquiry through our in-house training page at: https://sa.glomacs.com/in-house-seminars
If you would like further information about these training courses, our team is available to provide professional guidance and support. We are pleased to assist with course selection, the registration process, and any other related enquiries.
For personalised assistance or detailed enquiries, please contact our team on +966 (54) 286 8546 or email us at info@glomacs.sa
Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.
GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.
Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.
Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.
Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.
Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.
Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.
