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Client Management Strategies for Retention & Growth

An Interactive 5-Day Training Course

Client Management Strategies for Retention & Growth

How to Drive Profitability in the Social Age

NASBA
Classroom Schedule
Date Venue Fees
04 - 08 May 2026 Dubai $ 5,950
15 - 19 Jun 2026 London $ 5,950
31 Aug - 04 Sep 2026 London $ 5,950
05 - 09 Oct 2026 Milan $ 5,950
07 - 11 Dec 2026 Dubai $ 5,950
Online Schedule
Date Venue Fees
07 - 11 Dec 2026 Online $ 3,950

Course Summary

This GLOMACS Client Management Strategies for Retention & Growth training course, the customer centricity has always been a desirable characteristic in Business. Still, in an age where switching is friction-free, and all customer experiences are instantaneously shared around the world, it has now become a "Mission-Critical" necessity.

In an increasingly competitive and Social world, retaining clients is a smart business. It has been estimated that it costs five times more to get a new customer than to keep an existing one. Moreover, giving your current customers excellent (or poor) experiences is of critical importance because of the rise of Social Media. Consequently, it is essential that you have a client management strategy for retention & growth. Clients expect their suppliers to become trusted advisers.

This GLOMACS training course shows how putting the client rather than services first can yield improved results in terms of client retention (and consequently, profits).  It stresses the importance of having highly engaged employees and applying the best marketing and business development practices in a highly competitive and dynamic marketplace. It will also introduce you to our unique "Client Management Model" which has been designed to suit the specific needs of the organisations in the Europe, Middle East and Africa (EMEA).

This GLOMACS training course will highlight:

  • The Economic Case for Client Retention
  • The Reputational Case for Client Retention
  • Proven tools and techniques for “Locking-in” Client Loyalty
  • Establishing and Maintaining a multi-channel dialogue with Clients
  • Cross-cultural Communication and why it is so important
Course Outline
Day 1

The Business Case for Client Retention: “Friends come and go, but enemies accumulate” 

  • The Economic Case for Client Loyalty
  • The Business Reputation Case for Client Loyalty
  • Inside the Mind of the Client – What is loyalty?
  • Inside the Mind of the Client – How to harness the power of “Status Quo”
  • Quality and Value – What they really are and how to create them
Day 2

Understanding the Client: Know him/her better than he/she knows himself/herself

  • Market Segmentation Strategies
  • Account Development Strategies
  • Client Personas
  • Client Personalities
  • Creating Bespoke: Compelling Propositions
  • Behavioural Economics: Why they do the things they do
Day 3

The Psychology of Influence: How to develop an authoritative “voice”? 

  • Reciprocity, Commitment and Consistency
  • Establishing Credibility – Becoming a Trustworthy Expert
  • Using Social Proof and Liking
  • Building Authority and Why it matters
  • Commanding Attention
  • Rapport: The glue that binds us together
Day 4

Communicating your Value: How to get the message out? 

  • Understanding Human Communications
  • Barriers to Communication
  • The Power of Emotion, Metaphors, Feelings and Stories
  • How to be Compelling
  • Matching the Message to the Medium
  • Developing a Coherent Social Media Strategy for Client Retention
  • eRelationships: How to Engage and Dialogue with Clients Online
Day 5

Continual Improvement and Action Planning: Do it right today and even better tomorrow

  • Developing Compelling Propositions
  • The Tools and Methods of Continuous Improvement
  • When it All Goes Wrong – Tools for Problem-solving
  • Being Creative and Innovating
  • Developing the Plan
  • Segmentation Recap
  • Proposition Building Recap
  • “My first steps will be…”
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates. Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers and Associations

Endorsed Education Provider

KHDA
NASBA

In Association With

Options & Brochure

Why Choose Saudi GLOMACS?

Saudi GLOMACS is the official Saudi Arabian division of GLOMACS International (glomacs.com), delivering internationally recognised training courses both within Saudi Arabia and across international locations. Our training courses are aligned with the highest professional and institutional standards, supported by a strong understanding of the professional landscape in Saudi Arabia and access to global expertise.

Saudi GLOMACS enables professionals and organisations to strengthen leadership, capability, and long-term excellence through consistently high-quality learning experiences.

Official Saudi Presence

Official Saudi Arabian division of GLOMACS with established global credibility.

International Benchmarks

Internationally benchmarked training courses aligned with professional best practices.

Trusted Across Sectors

Trusted by professionals and institutions across public and private sectors.

Flexible Delivery

Training courses delivered within Saudi Arabia and across international locations.

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Frequently Asked Question

No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.

No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.

No. Our training courses are delivered globally through international locations and online platforms, enabling participants from Saudi Arabia and around the world to learn together. This global delivery approach ensures exposure to diverse perspectives, international best practices, and cross-cultural insights while maintaining strong relevance to regional and organisational needs.

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Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.

Yes, in-house and customised strategy training courses are available to support organisations seeking tailored strategic capability development. These courses can be aligned with your industry context, organisational challenges, and long-term strategic objectives.

For further details or to discuss customisation requirements, you may call or WhatsApp +966 (54) 286 8546 or email info@glomacs.sa . You can also submit a detailed enquiry through our in-house training page at: https://sa.glomacs.com/in-house-seminars

If you would like further information about these training courses, our team is available to provide professional guidance and support. We are pleased to assist with course selection, the registration process, and any other related enquiries.

For personalised assistance or detailed enquiries, please contact our team on +966 (54) 286 8546 or email us at info@glomacs.sa

Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.

GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.

Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.

Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.

Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.

Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.

Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.

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