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Certificate in HR and Behavioural Analytics

An Interactive 10-Day Training Course

Certificate in HR and Behavioural Analytics

Combining HR analytics and behavioural insight to drive evidence-based people decisions

NASBA
Classroom Schedule
Date Venue Fees
20 Apr - 01 May 2026 London $ 11,900
29 Jun - 10 Jul 2026 Dubai $ 11,900
14 - 25 Sep 2026 London $ 11,900
05 - 16 Oct 2026 Dubai $ 11,900
09 - 20 Nov 2026 Lisbon $ 11,900
28 Dec - 08 Jan 2027 London $ 11,900

Course Summary

HR analytics and behavioural analytics together represent the next stage in HR measurement maturity. HR analytics turns people data into practical insight that improves organisational performance through evidence-based people management. Behavioural analytics goes a step further by examining the patterns of behaviour that sit behind workforce outcomes. Instead of only describing what has happened, it helps HR understand why it happened and what is likely to happen next. This shift moves HR from retrospective reporting towards more proactive and predictive decision making.

This very practical ten-day training course is designed for HR professionals with no prior knowledge of analytics or statistics. It focuses on observable behaviour drawn from HR systems, business data, and digital work patterns. Participants will learn how to measure workforce performance, wellbeing, productivity, and alignment while linking HR activity directly to organisational outcomes. The training course emphasises ethical use of data, practical application rather than complex modelling, and clearer communication of insight to senior leaders and line managers. By the end, participants will be better equipped to support workforce decisions, demonstrate both financial and social return on investment, and improve overall organisational performance.

This Certificate in HR and Behavioural Analytics training course will highlight:

  • Foundations of HR analytics and behavioural analytics
  • How behavioural analytics extends traditional people analytics
  • HR data, behavioural data sources, and key behavioural indicators
  • Understanding statistics and data analysis in practice
  • Applying AI, algorithms and LLMs to generate behavioural insight
  • Demonstrating value, impact, ROI, and social ROI from HR activity
  • Ethical governance, privacy, and trust in the use of behavioural data
Course Outline

Module I: HR Analytics

Day 1

Foundations of HR Analytics

  • What HR analytics is and why it matters
  • The shift from opinion to evidence-based HR
  • Types of HR data and common data sources
  • Assessing readiness for HR analytics
  • The seven steps of the analytics process
Day 2

HR Data and Measurement

  • An example of applied analytics: the Bradford Factor
  • Descriptive, diagnostic, and predictive analytics explained simply
  • Methods of data capture in HR analytics
  • Qualitative and quantitative data
  • Research or not research: the hierarchy of evidence
Day 3

Understanding HR Statistics & Data Analysis

  • Probability and Significance
  • Methods of data capture
  • Reliability and validity explained
  • Correlation versus causation and human behaviour
  • Common analytical errors and misinterpretation of behaviour
Day 4

Applying HR Analytics in Practice

  • AI, LLM, and HR analytics
  • Learning and development metrics
  • Utility analysis, cost-benefit, and ROI analysis
  • Measuring engagement
  • Analysing retention and turnover data
Day 5

Demonstrating Value and Impact

  • Linking HR metrics to organisational performance
  • Measuring the HR Departments effectiveness and impact
  • Presenting analytics to senior leaders
  • Ethical use of workforce data and confidentiality
  • Personal action plan

Module II: Behavioural Analytics Masterclass

Day 6

Foundations of Behavioural Analytics

This day introduces behavioural analytics and its value beyond traditional HR reporting. Participants explore how behavioural patterns can reveal root causes of engagement, performance, and workforce dynamics. The topics covered will include:  

  • From descriptive metrics to behavioural insight
  • Behaviour analytics versus HR Analytics
  • Why behaviour drives organisational outcomes
  • Understanding observable workplace behaviour
  • The behavioural analytics lifecycle

Day 7

Behavioural Data and Measurement

This day focuses on how behavioural data is collected, grouped, and interpreted across organisational systems. Participants learn how to recognise patterns and use analytics tools responsibly. The topics covered will include:  

  • Understanding behaviourally focused d data
  • Where behavioural data comes from in organisations
  • Communication habits and workflow behaviour
  • Using grouped data to identify patterns and trends
  • AI, algorithms and LLMs in behavioural analysis
Day 8

Behavioural science principles for HR

This day explores core behavioural science concepts and their application to workforce analytics. Participants examine cultural context, common pitfalls, and misinterpretations. The topics covered will include:  

  • The basics of behavioural science
  • Understanding patterns rather than isolated metrics
  • Cultural and organisational context in behaviour analysis
  • Correlation versus causation and human behaviour
  • Common analytical errors and misinterpretation of behaviour
Day 9

Applying Behavioural Analytics in Practice

This day emphasises translating behavioural insight into meaningful organisational action. Participants examine prediction of key risks and designing actionable interventions. The topics covered will include:  

  • Predicting absenteeism, attrition, and retention risk
  • Measuring engagement beyond survey data
  • Evaluating leadership behaviour after training
  • Identifying burnout and wellbeing risk factors
  • Translating behavioural insight into HR interventions
Day 10

Demonstrating Value and Governance

This day focuses on presenting behavioural insights with credibility and ensuring ethical governance. Participants explore governance principles, data protection, and action planning. The topics covered will include:  

  • Linking behavioural insight to organisational performance
  • Presenting behavioural insight to senior leaders
  • Ethical boundaries, transparency and trust
  • Data protection and responsible AI governance
  • Personal action planning
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates.
  • Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers

Endorsed Education Provider

NASBA
Options & Brochure
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NASBA

Why Choose Saudi GLOMACS?

Saudi GLOMACS is the official Saudi Arabian division of GLOMACS International (glomacs.com), delivering internationally recognised training courses both within Saudi Arabia and across international locations. Our training courses are aligned with the highest professional and institutional standards, supported by a strong understanding of the professional landscape in Saudi Arabia and access to global expertise.

Saudi GLOMACS enables professionals and organisations to strengthen leadership, capability, and long-term excellence through consistently high-quality learning experiences.

Official Saudi Presence

Official Saudi Arabian division of GLOMACS with established global credibility.

International Benchmarks

Internationally benchmarked training courses aligned with professional best practices.

Trusted Across Sectors

Trusted by professionals and institutions across public and private sectors.

Flexible Delivery

Training courses delivered within Saudi Arabia and across international locations.

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Frequently Asked Question

No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.

No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.

No. Our training courses are delivered globally through international locations and online platforms, enabling participants from Saudi Arabia and around the world to learn together. This global delivery approach ensures exposure to diverse perspectives, international best practices, and cross-cultural insights while maintaining strong relevance to regional and organisational needs.

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Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.

Yes, in-house and customised strategy training courses are available to support organisations seeking tailored strategic capability development. These courses can be aligned with your industry context, organisational challenges, and long-term strategic objectives.

For further details or to discuss customisation requirements, you may call or WhatsApp +966 (54) 286 8546 or email info@glomacs.sa . You can also submit a detailed enquiry through our in-house training page at: https://sa.glomacs.com/in-house-seminars

If you would like further information about these training courses, our team is available to provide professional guidance and support. We are pleased to assist with course selection, the registration process, and any other related enquiries.

For personalised assistance or detailed enquiries, please contact our team on +966 (54) 286 8546 or email us at info@glomacs.sa

Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.

GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.

Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.

Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.

Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.

Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.

Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.

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