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Advanced Social Media Training

An Interactive 5-Day Training Course

Advanced Social Media Training

Relating to Customers and Stakeholders through Social Channels

NASBA
Classroom Schedule
Date Venue Fees
11 - 15 May 2026 Dubai $ 5,950
07 - 11 Sep 2026 Dubai $ 5,950
Online Schedule
Date Venue Fees
07 - 11 Sep 2026 Online $ 3,950

Course Summary

This GLOMACS Advanced Social Media Training Course is designed to bring you up to speed on the latest techniques that are guaranteed to improve social media activities. This will focus on understanding what will get audiences to engage with and share their social media content.

We spend lots of time practising content creation and social interaction skills in a fun and accessible way, so delegates leave confident in their own abilities and able to apply new skills the moment they return to their desks.

This GLOMACS Advanced Social Media training course highlights:

  • Using social media effectively for marketing, public relations, HR, sales and customer service
  • Social media planning that meets audience needs and delivers business objectives
  • Building audience relationships via social media that strengthen brand and reputation
  • Creating engaging content audiences pay attention to and share with others
  • Staying up-to-date with emerging topics, trends and technologies on social media
Course Outline
Day 1

Overview of Social Media

  • The Current Social Media Landscape – What is hot and what’s not?
  • How to Keep-up with Continuous Changes in Social Media including Emerging Technologies, Automation and Avatars
  • Choosing between the Raft of Social Media Options - platforms, channels and apps
  • Choosing between the Wide Variety of Tools to Create Social Media Content including Blogs, Slides, Video, Infographics, Quizzes and Podcasts
  • Demystifying Jargon and Following Online Etiquette
  • Pitfalls and How to Avoid Them
  • The Place of Social Media in Customer Relationships, Customer Service, Recruitment, Employee Engagement, Public Relations and Marketing
Day 2

Building an Effective Social Media Strategy

  • Analysing How Your Organisation Uses Social Media to Engage - What is working and what is not working?
  • Understanding Who Wants to Connect with your Organisation on Social Media - What do they want to hear and what do you want to tell them?
  • Developing Social Media Objectives and Proving They Deliver Business Benefits
  • Creating a Balanced Portfolio of Social Media Channels to Reach Audiences
  • Scheduling Social Media Activities so they Integrate with other Corporate Activities
  • Monitoring and Measuring Social Media Activities to Demonstrate they are Effective
Day 3

Reaching and Influencing Audiences

  • Profiling Audiences and Targeting Influencers and Opinion Formers
  • Creating an Emotional Connection with Humour, Human Interest and Storytelling
  • Ensuring Relevance with Breaking News, Experiences and Personal Exchanges
  • Reaching-out to Passive Audiences who Lurk rather than Engage
  • Capitalising on Employees’ Social Influence through Word of Mouth and Personal Relationships
  • Helping Employees to Become Effective Social Media Ambassadors
Day 4

Creating Content that is Shareable and Shared

  • Understanding What Makes Grabs Attention and Hooks People In
  • How to Create Conversations and Drive Word of Mouth
  • Tips to Create Engaging Content Audiences Find Interesting, Relevant and Useful
  • Using a Precise to Structure Content and a Calendar to Timetable Publication
  • Developing Great Visual Aids, Images and Videos that Go Viral
  • Messaging that Works Across Multiple Channels and Drives Traffic to Your Ultimate Destination
  • Creating Content that can be Adapted for Different Media and Channels
  • Writing Skills Practice including Headline Writing and Finding the Best Tone of Voice
Day 5

Searching & Listening Techniques

  • Using Social Media for Research
  • Monitoring What Competitors are Doing on Social Media
  • Tapping into Trends and Current Themes
  • Listening-in and Participating-in Conversations
  • Choosing the Best Keywords and Hashtags
  • Writing Great Comments and Captions on Instagram, et. al.
  • When and How to Respond to Comments and Feedback
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates. Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers and Associations

Endorsed Education Provider

KHDA
NASBA

In Association With

Options & Brochure

Why Choose Saudi GLOMACS?

Saudi GLOMACS is the official Saudi Arabian division of GLOMACS International (glomacs.com), delivering internationally recognised training courses both within Saudi Arabia and across international locations. Our training courses are aligned with the highest professional and institutional standards, supported by a strong understanding of the professional landscape in Saudi Arabia and access to global expertise.

Saudi GLOMACS enables professionals and organisations to strengthen leadership, capability, and long-term excellence through consistently high-quality learning experiences.

Official Saudi Presence

Official Saudi Arabian division of GLOMACS with established global credibility.

International Benchmarks

Internationally benchmarked training courses aligned with professional best practices.

Trusted Across Sectors

Trusted by professionals and institutions across public and private sectors.

Flexible Delivery

Training courses delivered within Saudi Arabia and across international locations.

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Frequently Asked Question

No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.

No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.

No. Our training courses are delivered globally through international locations and online platforms, enabling participants from Saudi Arabia and around the world to learn together. This global delivery approach ensures exposure to diverse perspectives, international best practices, and cross-cultural insights while maintaining strong relevance to regional and organisational needs.

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Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.

Yes, in-house and customised strategy training courses are available to support organisations seeking tailored strategic capability development. These courses can be aligned with your industry context, organisational challenges, and long-term strategic objectives.

For further details or to discuss customisation requirements, you may call or WhatsApp +966 (54) 286 8546 or email info@glomacs.sa . You can also submit a detailed enquiry through our in-house training page at: https://sa.glomacs.com/in-house-seminars

If you would like further information about these training courses, our team is available to provide professional guidance and support. We are pleased to assist with course selection, the registration process, and any other related enquiries.

For personalised assistance or detailed enquiries, please contact our team on +966 (54) 286 8546 or email us at info@glomacs.sa

Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.

GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.

Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.

Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.

Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.

Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.

Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.

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